Audience Benchmark Social Media University 
M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. The 2024 M+R Benchmarks Study is here!
Nonprofit Tech for Good
AUGUST 6, 2023
1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.
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Nonprofit Tech for Good
JANUARY 9, 2020
By Elizabeth Ngonzi , Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA. 2) Individuals (through ads targeted to individuals): Social Media Platforms (e.g., International organizations’ social media presence / Websites. Enable the audience to identify with it.
Whole Whale
MAY 2, 2024
Social media posts and account maintenance We’ve noted that organizations should guard their voice online. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. Visit Campus 15.
Connection Cafe
MAY 16, 2019
Everyone knows that social media has a massive impact on today’s culture, so how can social good organizations effectively leverage it to engage supporters? What does your organization need to do to execute an effective social media strategy? What benchmarks should you be tracking your performance against?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 4, 2008
The Bayer Center for Nonprofit Management at Robert Morris University has been doing biannual survey of nonprofit technology benchmarks for its regional nonprofits (Southwestern Pennsylvania) for the past ten years. The survey incorporates and expands nonprofit technology assessment/benchmarks used by practitioners in the field.
NTEN
AUGUST 5, 2014
Channels such as social media can really help with this. Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. Here''s what they said.
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