Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). Create custom graphics for powerful quotes, statistics, and call-to-actions.

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Twitter Practice Social Media Nonprofit 350

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2013

Infographics can be used in different and creative ways and some obvious ones such as marketing messaging , educating about a social issue , to celebrate a successful campaign , to report to stakeholders on key performance metrics , an annual report, and even a marriage proposal ! Need some more ideas?

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Design Colorado Chart Storytelling 131

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Think about all the emails, social messages, and ads competing for your attention online. You may have written something of value, but none of that matters if you can’t get it in front of your audience.

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Digital Marketing Guide Chapter 111

Connection Cafe

FEBRUARY 24, 2014

In the digital age, where most traditional storytelling is done over the Internet, attention spans are ever shrinking. National Library of Medicine put the average 2013 attention span at 8 seconds. Of that 8 second average attention span, I can assure you that my generation is on the lower end of that count.

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Story Captivate Sudan Phase 51

Nonprofits Source

MAY 8, 2024

By tapping into the power of storytelling, you can connect with your audience emotionally, thereby motivating action and support. We’ll provide five tips on how you can utilize storytelling to level up your nonprofit’s marketing materials and make a lasting impression. Understand your audience. Let’s jump in.

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Storytelling Marketing Create Tips 52

DNL OmniMedia

AUGUST 25, 2021

That’s where nonprofit storytelling comes into play. That’s why we’ve created this comprehensive guide to nonprofit storytelling, in which you’ll explore the following points: The Importance of Storytelling for Nonprofits. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Social media networks.

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Storytelling Digital Marketing Guide 98

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. Images and videos make it easier to grab someone’s attention on social media.

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Storytelling Tips Social Media Story 271

CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. Is it best to create a monetary goal or one based on impact metrics? For more storytelling tips, check out our guide, How To Tell Stories that Connect, Move, And Inspire Everyone.

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Guide Giving Campaign Social Media 73

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

Social Media 62

Social Media Storytelling Media Effective 62

Achieve

JULY 2, 2019

Between the visual storytelling opportunities, real time update capabilities, almost all of the same advertising options as Facebook, and 1 billion active monthly users* – Instagram is a no brainer to me. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , charitywater.

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Social Media Media Hints Social 52

CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

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Storytelling Impact Arts Nonprofit 81

Connection Cafe

MARCH 20, 2018

Sure, there are joint projects and special events that bring them together on a limited basis… …but for the most part, these two departments have their own goals, objectives, leaders, customers, and metrics. NOTE TO MARKETERS: do we have your attention now?). Create storytelling squads. Times have changed.

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Collaboration Develop Marketing ROI 27

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

The book is a great read, a refreshing take on how to manage attention deficit and information overload caused by our connected 24/7 always on lifestyles. She points out that distraction is not the enemy. I had the honor to interview him for this blog post back in 2009 -he’s a fantastic storyteller.

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Skills Network Technique Evaluation 105

Bloomerang

MARCH 4, 2024

However, when approached with creativity and strategic thinking, it can serve as a powerful instrument for storytelling, showcasing impact, and inspiring donors and supporters to take action. The impact metrics you share The stories of transformation you tell Selecting which metrics and outcomes to highlight is crucial.

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Report Tools Storytelling Fundraising 92

CauseVox

NOVEMBER 9, 2023

When your page is visually appealing, you’re more likely to wow your audience. Understand Your Audience Once you’ve chosen your platform, it’s time to get a better understanding of your audience. These are fictional representations of different segments of your audience. Start with creating donor personas.

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Design Campaign Fundraising Storytelling 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Advocates get more attention from policymakers. Written social media policy. Written social media plan.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

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ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. I will also try, for the first time in my life, to have a blogging schedule for topics and to give more attention to proofing or at least reading my posts out loud before publishing. Whiteboard: Why Less is More in Design.

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Goal ROI Wiki Metrics 50

CauseVox

JUNE 1, 2021

1) Visual Storytelling. Also, our collective attention span is evolving. In order to maximize a short attention span, it makes sense to marry visual and written content. Visual storytelling does exactly that. It allows you to win over your audience on an emotional level, which inspires them to take meaningful action.

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Websites Fundraising Site Create 52

Bloomerang

OCTOBER 30, 2021

Leveraging other platforms like email and word of mouth to reach new audiences . Track key campaign metrics. Directly after the campaign, build a report of the key metrics that determine your campaign’s success. . Some of the metrics you might decide to analyze include your: . Average donation size. Direct mail.

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Guide Fundraising Campaign Raise 99

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Guide Online Fundraising 94

CauseVox

MAY 11, 2021

But It’s not the size of your audience that matters – it’s how engaged they are. The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. They would provide feedback.

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Social Media Community Build Media 98

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target? A good way to improve your social media fundraising success is to be clear on your target audience. 3) Pick the right platforms.

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Fundraising Social Social Media Channel 280

Bloomerang

JULY 20, 2023

This is also the time to create marketing materials for each segment of your nonprofit audience. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. We’ll cover more about the metrics you should analyze later.

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Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 16, 2013

He is one of the best teachers to learn howto use brand storytelling and social media to build your organization’s reputation, donor community, and social impact. He is offering a seminar (visit www.WeFirst13.com com for details).

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Profit Howto Cancer Childhood 121

Tech Soup

SEPTEMBER 24, 2014

In TechSoup's #Storymakers2014 webinar on September 10 , Bailey Rosser, an audience development strategist at YouTube, and Kimberly Bryant, the founder and executive director of Black Girls CODE, shared their tips. Be sure the thumbnails set expectations properly; it's important not to mislead your audience.

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Story Digital Tips YouTube 64

Get Fully Funded

APRIL 5, 2021

Your digital marketing goal is to convert website visitors , social media followers, and other audience members into donors and long-term supporters of your mission. Perhaps you’ve even noticed your engagement metrics decrease across your platforms due to supporters’ screen fatigue. . Capture your audience’s attention more effectively.

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Campaign Marketing Online Fundraising 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. It still requires a lot of attention, staff time, management and promotion." Video The AFP Nonprofit Technology blog points to a story by Jennifer Gilomen from BAVC about digital storytelling techniques and tools for nonprofits in the NPTimes.

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Social Network Nptech Tag Network 50

Bloomerang

JANUARY 7, 2022

This shows that you’ve segmented your audience and specified the content of the email. You may look at metrics such as: . This is an incredibly effective opportunity if your nonprofit is looking to acquire new supporters because the strategy uses social proof to appeal to new audiences. Use the donor’s name in the introduction.

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Campaign Ideas Giving Tips 95

Nonprofits Source

MARCH 21, 2018

They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. The best part about Project Aware is that they connect well with their audience on social media. To connect with your audience you have to engage with them. Conclusion.

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Social Media Resource Marketing Media 109

ASU Lodestar Center

AUGUST 24, 2011

Storytelling. Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. In Storytelling as Best Practice , Andy Goodman states that "storytelling is the single most powerful communication tool an organization can possess.".

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Communication Effective Impact Benchmark 93

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

My trick for helping participants avoid a food coma is to get the audience moving ). 1: Identify the Audience You Want Reach and Know What Motivates Their Giving. Most nonprofits typically have a number of diverse audiences that hold the keys to their success. 2: Identify results, metrics, and mini goals for your campaign.

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Fund Campaign Practice Giving 130

Tech Soup

APRIL 1, 2016

Give your video an attention-getting title. Pay Attention to Watch Time. It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. Although there is no set length a video should be, the length should be tailored to your audience.

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Story YouTube Digital Tips 36

Nonprofit Tech for Good

DECEMBER 28, 2015

There is definitely an audience on Tumblr that would like to learn more about nonprofits and the good work they are doing, but I had no where near the time necessary to create or curate the type of content that Tumblrs respond to and even more important, I did not have the desire. There are other social networks that need your attention.

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Social Network Network Social Teen 100

Qgiv

OCTOBER 5, 2021

Identify your audience. You should also plan to communicate the urgency of your campaign to your audience. Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Identify your audience. Your audience for your end-of-year giving campaign will consist of both new and current donors.

Campaign 69

Campaign Practice Giving Social Media 69

Connection Cafe

JANUARY 13, 2021

Engagement can be measured through a number of metrics, including: Traffic volume over a given period, or how many users land on your pages. These are a few of the most common or universal metrics for measuring engagement, but also consider specific ways to measure engagement with your site’s unique features or offerings.

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Design Challenge Web Files 28

NTEN

MAY 27, 2010

You shouldn't choose the toolbox for your organization until after a strategy has been defined -- at which point the following should be considered: fish where the fish are , use tools that make sense for your audience , know there is no "one size fits all" plan and map tools directly to your strategy.

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Social Media Media Cancer Social 62