BIGGER! BETTER! FASTER! CHEAPER!
ASU Lodestar Center
SEPTEMBER 16, 2011
A popular television and print marketing promotion in the 1970’s showcased the “ Shell Answer Man ,” an all-knowing expert on automotive issues. In guiding our ASU Lodestar Center, I reflect on this type of marketing because of the inquiries we receive each week for research-based answers to every sort of question imaginable.
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