Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Clearly the Internet has transformed how nonprofits communicate with their activists and donors.

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Social Media Online Advocacy Media 47

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

APRIL 24, 2008

Online Fundraising: A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates Online Advocacy: How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having?

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Now, you need a surefire strategy to get you those key last minute donations.

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Social Media Advocacy Guide Fundraising 37

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

OCTOBER 7, 2008

This contemporary public-privatepartnership gives NOAA access to 8 million targeted activists who canwork with the government for common objectives. Im going to be mentioning your partnership in speeches I give and in classes I teach as I move forward and I only hope others learn to emulate you in other areas. Great work. com , Inc.

Social Media 31

Social Media International Advocacy Case Study 31

Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Now, you need a surefire strategy to get you those key last minute donations.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

SEPTEMBER 15, 2008

Gives me hope! frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

JANUARY 15, 2009

Give Options: Offer subscribers a web version of your e-newsletter. This also gives your organization the opportunity to archive e-newsletters and allow web visitors to read your e-newsletters even if they don’t subscribe. 60) Search « What Makes A Campaign Go Viral? 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

FEBRUARY 20, 2009

An additional five donations were sent offline: 26 $5 donations 14 donations between $10-$25 4 donations of $50 or above Where did the donations come from—the e-mail blast, Facebook, the blogs or Twitter? 700 may not seem like much compared to the potential of online giving. We received 44 online donations in all.

Case Study 35

Case Study Local Studies Social Media 35

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article.

Social Media 28

Social Media Video Advocacy Web 28

Care2

FEBRUARY 8, 2009

It’s refreshing to see the founders empowering volunteers and giving up some ownership, which is one of my top rules to be successful in social media. Charity Water is a good reason to give especially if you like the freedom to drink bottled water or have clean water systems where you live. Great post. So busy reading.

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Social Media Charity Raise Advocacy 28

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. Making sure that online donations are possible on your website is very important. You should have a clear message and a really thought-out strategy for fundraising.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

JULY 19, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

SEPTEMBER 8, 2008

Gives me hope! frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All rights reserved. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

FEBRUARY 13, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JUNE 11, 2008

I will now give you the plain and simple answer. 2) Fail, fail, then fail again Online campaigning is the art of failing. Once you have a reputation, people will understand you better, accept the content you’re bringing them, and will consider giving it a look. Don’t give up. Really, just don’t.

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Social Media Campaign Advocacy Online 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. People want to be heard, so make it easy for people to show their support and give their opinions. If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

Social Media 28

Social Media email Advocacy Practice 28

Care2

FEBRUARY 12, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media email Advocacy Case Study 28

Care2

DECEMBER 5, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Convio 28

Convio Studies Social Media Advocacy 28

Care2

FEBRUARY 25, 2008

How frequently did you e-mail your list? How many people were on your e-mail list before the challenge? I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low.

Causes 38

Causes Facebook Challenge Social Media 38

Care2

NOVEMBER 15, 2007

Also, wed like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored todays event. For most, this would be emails, direct mail, and hitting up your major donors. You can check out a wrap up of their presentations by clicking here.

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

JUNE 30, 2009

Give them love – fast! Give them something to do! I agree that it is vitally important to give your supporters something to do next. Tell them about the issue without giving them an option to help in some way is a wasted opportunity. If you dont ask, they wont give. 60) Search « How Sticky is Facebook?

Social Media 40

Social Media Advocacy Online Tips 40

Care2

SEPTEMBER 18, 2007

60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. 60) Search « A great read about e-mail fundraising. The reader is new to your list and it will certainly be the first impression of your e-mail program. Sound off in the comments below!

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

APRIL 16, 2008

Check out the simple calculator below, and if you want more a detailed explanation, read the discussion at the bottom of this post or give us call. Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

Check out the simple calculator below, and if you want more a detailed explanation, read the discussion at the bottom of this post or give us call. Q: Does this include offline giving too? A: The Convio benchmark numbers exclude offline giving. This will give you a more accurate picture.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 23, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JANUARY 6, 2009

It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data.

Analytics 54

Analytics Google Social Media Websites 54

Care2

MARCH 26, 2009

“People are still giving. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly. Charities shouldnt be afraid to keep asking.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Its worth it!

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

MAY 29, 2007

60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate? 60) Search « Care2 Featured in "Greenvertising" Report | Main | Free Range: The Art of Story Telling » Tuesday May 29 2007 Cultivate, Educate or Activate?

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Social Media Advocacy Activities Active 28

Care2

FEBRUARY 7, 2009

This is one of my favorite sections because it discusses one of the main reasons donors stop giving to charities -- they do not feel like they are connecting to the organization, or feel like theyre losing touch with the organization. Resolution Three: "I resolve to better know my supporters and their needs."

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

APRIL 22, 2009

We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. EW: I think that the jury is still out on what we are getting out of it. Clearly there is value, but it can be hard to define.

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Social Media Twitter Action Advocacy 68