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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

Museum 97
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Feelings and Participation

Museum 2.0

Me with a friend As I keep saying, I’ve been to a few museums of late. In reflecting on the sample, I’ve made some broad reflections on museum workers and visitors. Our visitors often see museums as a genre, not unlike hospitals or libraries. People go to museums for leisure.)

Museum 35
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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

Museum 45
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Another Exclusivity Paradox: Secret Gardens, Hidden Museums

Museum 2.0

When you find a bar with your favorite song on the jukebox, or a museum room that feels like your grandmother's living room, you suddenly feel a strong affinity and are able to see yourself reflected in the space. Of course, the problem with all of this is that it sounds crazy from a business perspective.

Museum 34
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Memo from the Revolution: Six Things I've Learned from our Institutional Transformation

Museum 2.0

TCG is the industry association for non-profit theaters, the way AAM is for museums. Given TCG''s multi-year Audience (R)evolution initiative, I took the opportunity to write a new talk about what revolution has looked like at our small museum in Santa Cruz. We heard again and again that the museum was cold and uncomfortable.

Museum 55
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Rethinking Community Advisory Boards: the Story of C3

Museum 2.0

I''ve mostly seen museums employ one of two methods for formal community advisors: Create special "spots" on the board of trustees for certain kinds of community representatives. CON: can feel disconnected from the primary governance of the museum or can feel like a second-class board overall. I struggle with both these options.

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What's Your Leisure Identity? Does it Bring You Into Museums?

Museum 2.0

Between high-altitude hijinks, run-ins with wildlife, and very long days of hiking, I finished John Falk's new book, Identity and the Museum Visitor Experience. In other words, if you are a curious person, you will go to museums to learn new things.

Museum 28