Let's Stop Talking about What People Need
Museum 2.0
NOVEMBER 20, 2013
Very, very few museum visitors are in the "dog and baby" category. It''s really important to be able to articulate what we need to achieve our institutional missions. I don''t hear this phrase accompanied by evidence-based articulation of "needs" of audiences. They are human beings. They are complex. But what do they need?
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