How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 17, 2013
I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose. No matter what metrics we’re collecting, eventually we need to put them into excel and analyze them to get insights.
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