Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

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Analytics Data Tools Web 59

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

Analytics 52

Analytics Google Fundraising Track 52

Nimble AMS

DECEMBER 27, 2022

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

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Analytics Associations Business Software 134

M+R

DECEMBER 9, 2022

Read Time: 5 minutes. We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. A strong cup of coffee might not hurt either.

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Analytics Google Track Data 89

Association Analytics

NOVEMBER 20, 2023

Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more.

Retention 169

Retention Associations Professional Strategy 169

Qgiv

JANUARY 3, 2024

Most text fundraising software has a monthly cost, but some text fundraising platforms offer free (excluding third-party payment fees) or low-cost options to nonprofits. Check out these text fundraising platforms to find the best solution for your organization: Qgiv Handbid Give Lively Snowball Tatango GiveWP Pledge Tithe.ly

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Platform Giving Plugin Pledge 59

Media Cause

NOVEMBER 29, 2023

Although there are many different event management platforms, Cvent is one that is seen often. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Google Tag Analytics Script 59

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

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Analytics Twitter Nonprofit Statistics 177

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. How about how much time was spent on a specific page. What more can you learn from Google Analytics?

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Analytics Statistics Google Demographics 223

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

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Guidelines Track Practice Analytics 52

Whole Whale

NOVEMBER 23, 2022

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.

Analytics 52

Analytics Tools Wikipedia Track 52

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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University Analytics Data API 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

MAY 20, 2024

Maximize engagement by unifying donor and membership data Struggling to engage supporters across multiple platforms? But our all-in-one giving platform makes it easy to cross-cultivate donors and members, ensuring you understand their journey and can engage them in a more personalized and effective way. You’re not alone.

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Management Profile Analytics Track 116

Association Analytics

AUGUST 14, 2023

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. A simple first step would be to complete a time study of all your tasks to determine what you might want to automate.

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Associations San Diego Las Vegas North Carolina 317

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Analytics University Difference Metrics 59

Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. That’s where our Data and Analytics Team comes in. What the data and analytics team does. Forum One’s data and analytics team sits within our Strategy team and supports projects at a variety of intersecting points.

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Analytics Team Data Skills 66

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). As we’ve previously recommended, the time to prepare for the switchover is right now. Out of the box standard event tracking. Site search.

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Analytics Google Story University 52

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. What factors influence first time attendees? Understanding these motivations can help drive marketing messaging to encourage other first time attendees.

Associations 318

Associations Data Registration Analytics 318

Nimble AMS

APRIL 29, 2023

Is it time to consider u pdating your current software solution ? Consider an AMS that leverages artificial intelligence (AI) and predictive analytics to customize the member experience. With quality reporting, you can stay on track to exceed your goals and increase your ROI. An increase in staff retention.

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ROI Technology Time Associations 105

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

Analytics 52

Analytics Google Phase Nonprofit 52

Association Analytics

DECEMBER 15, 2022

your AMS, event registration system, your community platform, even spreadsheets). At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Behavior After looking at the analytics, you discover members who engage with your community renew at a higher rate.

Retention 169

Retention Data Rate Demographics 169

Nonprofit Tech for Good

APRIL 2, 2023

ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy. 2) Automation Did we surprise you with this one?

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Tools Fundraising Analytics Analysis 359

VisionLink

OCTOBER 20, 2020

See the list now: [link] Saving Time and Money Like No Other We license differently — once a user is licensed, they can use any module at any time. Every module works the same —saving you tremendous training and support time. Plus, we can train you to make your own changes in one solution, or across the entire platform.

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Disaster Money Module Time 130

Bloomerang

JUNE 5, 2024

In this article, we delve into the significance of an integrated donor and membership management platform , exploring how it streamlines operations, enhances engagement, and amplifies outcomes. However, integrated platforms offer a solution. Integrated platforms enable nonprofits to deliver precisely that.

Management 79

Management Donor Integration Platform 79

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

Analytics 35

Analytics Google Goal Track 35

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. Have you allocated time for routine maintenance?

Data 169

Data Analytics Associations Registration 169

Forum One

DECEMBER 22, 2022

The end of the year is a natural time for virtual house cleaning. We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare.

Time 71

Time Metrics Analytics Adopt 71

Bloomerang

AUGUST 29, 2023

To effectively ramp up fundraising, your nonprofit needs the right online fundraising platform for your needs. In this guide, we’ll take a deep dive into virtual fundraising platforms that your nonprofit can use to strengthen your online fundraising strategy. What are online fundraising platforms?

Platform 62

Platform Donation Online Fundraising 62

Association Analytics

JULY 27, 2021

But it also means tons of content for you to produce and tons of sources to track. We often hear from associations that they have limited capacity and/or time to produce content, which is why it’s so important to know exactly what content resonates with your members. Yes, an analytics company said that!

Taxonomy 169

Taxonomy Content Data Strategy 169

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

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Virtual Platform Question Broadcast 94

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? Leave the game of chance for another time. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. What are UTM s?

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Donor Track Facebook Campaign 278

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Don’t Ignore Commerce.

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Analytics Google Digital Marketing 100

Association Analytics

SEPTEMBER 22, 2021

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. In case you aren’t familiar with a member engagement score, here’s a quick overview: it’s an analysis to assess member and customer behavior over a certain period of time (we recommend 3 years).

Aggregator 169

Aggregator Associations Activities Active 169

Nimble AMS

SEPTEMBER 15, 2020

The Salesforce platform is widely regarded as the leading customer relationship management (CRM) platform. At first glance, an AMS solution built on the Salesforce platform might just seem like a database stored in a multi-tenant cloud – the model many legacy AMS vendors have begun to follow. 2 – World-class CRM.

Associations 78

Associations Platform Benefit Application 78

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Bonterra

APRIL 13, 2024

Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs. Integrate our analytics tool directly into workflows to drive real-time automation, decision-making, and consistency across your entire grants management process.

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Grant Software Management Analytics 52