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Put that Data to Use: Understanding the Online Behavior of Your Stakeholders

NTEN

Using Core Metrics to Read Between the Lines ", one of the highest rated sessions at the 2010 NTC, now in handy webinar form. Takeaways: How to use analytics to understand your web site visitors and e-mail subscribers and better understand their needs. Analytics can be hard to read or understand.

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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Author: Jordan Viator. Presentations like NTC's "The Real Housewives of Social Media" and the heavy emphasis on social media at conferences like AFP show the real need for strategy around measuring the success of these programs. Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics.