Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. NTEN – E-Nonprofit Benchmark Study. Ymca of Metro Chicago Facebook Case Study.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

As part of some research for a screencast on Google Analytics for NTEN, I gave a shout out to folks asking for examples. So, I was even more delighted to discover her blog and I suspect she will continue to share her learnings about using Google Analytics and other nonprofit technology topics!

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? If you're using Goolge Analytics goals, you've already thought through some of this.

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Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Google Analytics. In researching the ROI Chapter of the NTEN book, I intervewed some staff members from Legal Services community. Feedburner. Compare the total costs with the benefits/value.

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ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And, he thinks that NTEN should be responsive to him, as a member, in asking to publish web stats.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2007

Inspired by the NTEN blog post about whether online engagement leads to more money, Gavin's Digital Dinner gives a brilliant counter point essay on the topic filled with facts and nice pie charts. Couldn't resist this one, Screencast-O-Matic (with some wikis thrown in) from Bamboo Project. Check out NTEN's upcoming Webinar.

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NTEN

JULY 13, 2011

When you think of the concept of the “social” website, Google Analytics -- the numbers nerd quietly tabulating traffic in the background on your site -- doesn’t immediately leap to mind. And Google said, “Let there be light.”. With that goal in mind, let’s see how we can find corresponding measurements in Google Analytics.

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Analytics Social Media Google Social 75

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. via Kevin Gamble (see larger here ). But the stats.

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