Amy Sample Ward

APRIL 27, 2009

Analytics tools. Learning: evaluating what is being said and what information is needed. Adapting: using the listening and learning to inform how you change. ARC - social media team evaluate/watch everything and then send summary and highlights to team. Here goes… Take aways: How to use listening.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. I think engagement metrics are far more useful for evaluating reader interest. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. What's the tone, formal or informal?

Metrics 81

Metrics Social Media Strategy RSS 81

Bloomerang

JULY 6, 2022

A robust donor portal where supporters can review their donation history, update their credit card information, and manage their recurring gifts. Only ask for necessary information. Only ask for necessary information such as: Names. Contact information (to follow up later and thank donors for their gifts).

Donation 89

Donation Practice Gift Nonprofit 89

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Analytics. Too much information with no sense of strategic direction will lead your marketing nowhere. Having access to this information is more of a burden than one might think, forcing difficult decisions. The efficiency ratio , also known as the revenue to cost ratio.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Do they include information from a lot of outside resources?

Measure 95

Measure Tips Metrics Bookmarking 95

Qgiv

JULY 21, 2022

Whether your nonprofit has a highly sophisticated CRM with all the bells and whistles, or you’re a new organization with a simple spreadsheet system, you’re likely tracking and recording information about your supporters. You might collect contact information and record donation histories. Remove unnecessary or harmful information.

Channel 59

Channel Marketing Fundraising Nonprofit 59

NTEN

MAY 5, 2015

The 20-person department pulls the information from scanned PDFs of the filings, enter the information into their database, and classify the information in the Foundation Center taxonomy. My big takeaway is this: currently there are very sophisticated predictive analytics being used to recommend movies and serve up ads.

Data 36

Data Conference Report Proposal 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. I agree, but is a ratio the best number? via Kevin Gamble (see larger here ).

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

JANUARY 13, 2017

Just take a look at Google’s mission statement, it says it all: “ Google’s mission is to organize the world’s information and make it universally accessible and useful. ” – Google. But, 79% of consumers feel brands deliver irrelevant information, thus missing out on growth potential. How to set up Google analytics.

Research 89

Research Marketing Case Study Search 89

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! by Jann Schultz. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33