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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? How Conversion Tracking gives Google Grantees an Edge.

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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. How are you tracking success?

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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

The challenge is due in part to data silos , or groups of raw data isolated from different departments. Let’s take a look at how these organizations and other nonprofits can overcome data silos with integration. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

It’s critical to actively track and measure your website traffic against your goals. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). Making the switch is vital — if you’re still using the old version, your data is no longer being tracked.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Track web traffic from any QR codes used on direct mail.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. A strong cup of coffee might not hurt either. Event Types.

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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Although there are many different event management platforms, Cvent is one that is seen often. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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