Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. That sounds like the title of a report that NTEN might produce that surveys the technology landscape and nonprofit usage and provides an overview of what technologies nonprofits should be looking at in the next 1-5 years.

Analytics 97

Analytics Teach Training Train 97

Nonprofit Tech for Good

MAY 8, 2019

The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool.

Online 232

Online Hunger Metrics Drupal 232

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. Top Content.

Report 251

Report Web Analytics Comparison 251

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. 2 – Make Your Website Shine.

Analytics 107

Analytics Tools Social New York City 107

Nimble AMS

NOVEMBER 11, 2022

The association management software (AMS) leverages artificial in telligence , predictive analytics, and automation to assist your staff as they increase efficiency, become data-driven, and improve the member experience. But did you know that Nimble AMS was built to empower Salesforce administrators ?

Associations 113

Associations Adobe Software Widget 113

Pamela Grow

FEBRUARY 27, 2024

Marketing is not just about producing powerful content and sharing it on your platforms. If you have any gaps in your data, consider sending out surveys to collect more information on how audience members prefer to hear from your nonprofit and what type of content they’re most interested in consuming. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Connection Cafe

OCTOBER 30, 2017

Your nonprofit can survey volunteers and donors, collect information, and analyze the data for patterns. Your organization can add a field to contact forms, gated content and collateral, and marketing campaigns to identify motivations and then review this information in your CRM system. None of this could be achieved without data.

Analytics 39

Analytics Volunteer Donor Google 39

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Backlinks, according to Google , are one of the top 3 search ranking factors.

Digital 111

Digital Marketing Guide Chapter 111

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

What’s more, those that do have a website often have one that is dated, doesn’t perform well in search engine rankings or can’t be viewed on mobile devices – a website that is no longer fit for purpose. In one survey, 83% said that a good online presence gave their business a competitive advantage over other SMEs without websites.

Websites 98

Websites Social Media Business Digital 98

sgEngage

JUNE 3, 2024

According to a survey by Google.org , over half of nonprofits (58%) are now using AI for some daily operations. As AI analyzes more data, creates better content, and sounds increasingly human, some niggling thoughts enter our minds: Am I needed? Is what I do something AI could do instead? It’s possible.

Job 93

Job Fundraising Gartner Product 93

Whole Whale

SEPTEMBER 22, 2020

Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. This locked content might be a download PDF ,or just the rest of the article. They have a landing page and can be promoted across many channels or used as a search engine marketing page.

Ideas 98

Ideas Donor Work Online 98

sgEngage

SEPTEMBER 6, 2022

These include: Research and analytics. Marketing and SEO (Search Engine Optimization). UX design and content. The trends that appeared reflect that orgs struggle the most with Research and Analytics. Branding and strategy. Technology. Team dynamics.

Marketing 91

Marketing Blackbaud Analytics Trend 91

Qgiv

SEPTEMBER 2, 2024

The features of Fundraise Up’s nonprofit software include: AI-driven donation optimization Upsell and matching gifts Integrated analytics Personalized donor experience Pricing Visit Fundraise Up’s website for pricing. This platform offers a suite of tools that make it easy for donors to give more and for nonprofits to engage them effectively.

Software 98

Software Effective Nonprofit Collaboration 98

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs.

Software 87

Software Free Tools Adobe 87

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Greater Giving

FEBRUARY 13, 2023

For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Or, you could fine-tune your search engine optimization (SEO) strategy to make your site more visible on search engine results pages. Complete an annual survey.

Grant 52

Grant Google Strategy Dallas 52

Forum One

APRIL 14, 2021

Membership organizations often have a huge amount of valuable information and content to share with their members, both on their public websites and members-only platforms. Many organization’s websites currently include more than 1,000 pages, which can make it time-consuming to find information via navigation or search.

Conversation 63

Conversation Marketing FAQ Nonprofit 63

Forum One

APRIL 28, 2022

Membership organizations often have a huge amount of valuable information and content to share with their members, both on their public websites and members-only platforms. Many organizations’ websites currently include more than 1,000 pages, which can make it time-consuming to find information via navigation or search.

Conversation 56

Conversation Marketing FAQ Nonprofit 56

Bloomerang

JULY 26, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Tip: Post interactive content that encourages engagement. . Develop a written plan to promote your online appeals, blog posts, videos, and other digital content. Consider Twitter polls or Q&A sessions or surveys.

Strategy 142

Strategy Online Fundraising Plugin 142

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

What’s more, those that do have a website often have one that is dated, doesn’t perform well in search engine rankings or can’t be viewed on mobile devices – a website that is no longer fit for purpose. In one survey, 83% said that a good online presence gave their business a competitive advantage over other SMEs without websites.

Websites 52

Websites Social Media Search Digital 52

Forum One

OCTOBER 19, 2022

Too often I find website owners unwilling to devote the time or care to provide a well-curated path to their best content. They present a bunch of stuff with a search box and some filters and let the audiences have at it. What is the key content? Survey your landscape. Good to know at the outset. How much is there?

Design 52

Design Digital Blended Utah 52

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. To prepare for the planning stage, get to know your donors by: Using data analytics tools. Collect the information you need about your audience to create effective content. Conducting user research.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Before searching for data, start with your Key Performance Indicators (KPIs). It’s also important to contextualize the data from your platforms with qualitative data, A/B testing results, survey results, and audience interviews.

Report 72

Report Data Metrics Analysis 72

Tech Soup

SEPTEMBER 25, 2014

You can't update your own content. You enter basic search terms (like your organization's name) in any search engine and your website doesn't come up easily. You're afraid to look at Google Analytics to find out how much actual traffic is coming to your website. Your site is one page. And There's More!

Websites 67

Websites Free Mobile Images 67

Nonprofit Tech for Good

JANUARY 10, 2022

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. So what are Google Ad Grants ?

Google 334

Google Grant Guide Nonprofit 334

Forum One

JULY 27, 2021

Google reported earlier this year that, “global searches for ‘online gift’ increased by 80% in 2020 compared to 2019,“ and that people are increasingly using special occasions—like birthdays and holidays—as a reason to give. Don’t rely on your own assumptions or analytics data alone. Discover what you do best, and then do it better. .

Digital 47

Digital Tips Fundraising Evaluation 47

Nonprofit Tech for Good

APRIL 27, 2023

Bing Webmaster Tools :: bing.com/webmasters A free set of SEO, diagnostic, and reporting tools designed to improve your website’s rankings on Bing search results. Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Digital 342

Digital Marketing Tools Resource 342

ASU Lodestar Center

MARCH 27, 2018

Each audience is expecting a particular content from the organization, and these groups correspond perfectly to the stages of the donor funnel-- the prospecting, cultivation, and stewardship. You can keep an eye on what your donors want by monitoring their interaction with your website and other online tools like email marketing analytics.

Marketing 40

Marketing Nonprofit Social Media Audience 40

Gyrus

JUNE 28, 2016

But even then, I often felt my mind drifting off in class, doodled on notes, or encountered moments where I was not motivated enough to attempt to process the course content. The whole process is fascinating, and worthy of a quick Google search if you’re so inclined. But I’m also very adept to visual learning.

Learning 49

Learning Instructional Instruction Training 49

Connection Cafe

FEBRUARY 3, 2014

It defines all of your sections of content and which pages belong in each section. Identifying links and utilities that need to be present on ever y page of your website including Search, Social Sharing, Login, etc. Showing a comprehensive view of your website to ensure all content has a logical home. Surveys and Interviews.

Design 33

Design Process Web Phase 33

Bloomerang

APRIL 11, 2023

Evaluation: Evaluating your programming and surveying your volunteers for feedback Volunteer management software allows you to manage each of these steps in a centralized platform. With that in mind, here are 17 top solutions to consider when searching for the right software for your volunteer program.

Volunteer 77

Volunteer Software Management Nonprofit 77

Connection Cafe

FEBRUARY 20, 2014

Defining the visual hierarchy for pages to show which content should stand out the most. For responsive websites, planning for how content will transform for each screen size. Utilities (search, login, social links and/or sharing). Footer links, content and copyright information. Surveys and Interviews. Card Sorts.

Design 33

Design Process Web Phase 33

Tech Soup

SEPTEMBER 7, 2012

They give you a way to prioritize content based on what resonates with your audience so that you can reduce the noise (see Ben's blog post on the importance of prioritization through wireframes). Create a content strategy: Don't forget to plan your content strategy! You've prioritized your content.

Design 55

Design Web Strategy Slides 55

NTEN

JULY 28, 2010

First Step – Analytics. Take a moment to investigate the following data: Analytics : Configure and then analyze reports from your web analytics to see which page on your site is the first stop for folks referred from social networking sites. If it’s just content, then link directly to the content. Definitely.

Social Media 67

Social Media Site Media Social 67

NTEN

JANUARY 22, 2009

Policy-oriented organizations have long produced dizzying amounts of statistical content. You should spend as much time and energy making your data, charts, and tables findable as you do making your reports and other content. Then, your "data library" can be sorted, searched, and filtered just like your publication library.

Policy 36

Policy Data Content Share 36

Nonprofit Tech for Good

MAY 18, 2020

In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. How many people are searching for the topics that your organization deals with? .

Google 335

Google Grant Guide Adopt 335

Nonprofits Source

JANUARY 11, 2024

If your website has a low engagement rate, then either your content or design likely isn’t engaging or relevant enough to keep users around. How to Fix This Website Issue Alter your content strategy. Perhaps your nonprofit produces blog content once a month. Survey your supporters. Use Google Analytics.

Websites 64

Websites Rate Nonprofit Mobile 64