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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 event?

Track 255
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

And while it’s great for specific uses in day-to-day operations like transactional, process renewals or course payments, it can’t help you answer complex questions (see our previous blog, Your AMS Wasn’t Designed for That ). Using data from your AMS, analytics will help you answer these more complex questions. Why analytics?

Analytics 169
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Best Content of 2023

Forum One

Considering the significant challenges and triumphs faced by our partners, we are delighted to share a curated collection of the most invaluable content that our readers found insightful and beneficial throughout 2023. Engaging with our content drives our calendar, and we value your feedback and questions.

Content 74
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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

By CONCAT — the first website design and development company solely led by refugees and women from countries of conflict. 1) Use a top-rated Content Management System (CMS) platform. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. 4) Prioritize SEO.

Websites 309
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

For example, if one of your goals is to make your organization’s join process better, your action plan might have these steps: Look at Google Analytics to see what kind of traffic the join page gets and where people abandon. Look at your Google Analytics to see where traffic is going and where it’s not going.

Websites 272
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210
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5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

A website build or redesign has technical but also design and execution aspects. Well-defined technical and design scope and constraints. Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Content to be rewritten. New content to be created.

Websites 305