Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. View more presentations from kanter.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

He lays out what to measure for each of these areas. He has analysis and some thoughts on how to use social network analysis to evaluate your social media program - I haven't seen any other writing on this. There's another post on this blog pointing to a slide show by Beth Harte on social media measurement.

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Media Cause

JULY 22, 2021

Developers are already preparing to use machine learning modeling to support various modes of analysis. These add-ons make it easier for you to track and measure your on-site and in-app actions in real-time without adding code or setting up event tracking in Google Tag Manager. Deeper audience integration with Google Ads.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

I've been doing a lot of thinking about "ROI, Social Media, and Nonprofits" in preparation for a book chapter and several upcoming presentations, workshops, and webinars over the next couple of months. And, it also includes measurement - not just qualitative information. Tags: ROI listening.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? Getting Ideas for Campaigns or Programs. This drove traffic.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. Example: Northern California ACLU social network analysis of their followers on Twitter. It’s just one step away from looking at ROI. I talk about spreadsheet aerobics and other measurement tips.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! I don’t try to measure everything. Avoid Measurement As Therapy and Drive By Analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. Role Playing Simulation For Making ROI Argument: Many nonprofits are often faced with the question, “What the value of social media&# from senior management. Next, we did a role-play.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Web Analytics, Statistics, and Social Networking Analysis The Net2ThinkTank: What is The Return On Investment Of The Social Web For Nonprofits? Tag your post with "net2thinktank." This is a really interesting analysis of Social Networking/Online Community behaviors or personalities based roughly on Myers-Briggs.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   Hopefully that explains the fundamentals of how the analysis works. since it won't have any engagement yet.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Tags: Information Coping Skills. Then pick one idea to reduce information overload in your life from this list.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Social Media ROI: Compare With Paper.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. I'd love to see more detail, like an overview the strategies or how they measure success. What do you think? And if you???re

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, com, featuring research on Social Network Fundraising and use of new media for nonprofit marketing — and an excellent analysis of the ROI for nonprofit social networking campaigns.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure. score out of 5.0).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

ROI: Very few nonprofit survey respondents are generating real revenue on commercial social networks like Facebook or branded social networks on their web sites. What’s unclear is whether or not nonprofits in the survey are measuring engagement and return on relationships. On Facebook, about 39.9%

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. Six Recommendations For Measuring Your Success by Avinash Kaushik. You get more statistics for analysis! 8 Great tips and the resources to educate you on each of them. Either way, this post will give you things to think about.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. It’s not possible.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Tags: Conferences Free Agent. (Check out his illustration of the panel). In addition to the graphic facilitation, there will be other interactive learning elements.

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NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

How might you measure it? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric. Can you use the number of photos tagged as a metric for something on say, flickr. What's the outcome? What's the key metric? What's your strategy map?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2009

I connected with Sean via Twitter when I was researching tools and techniques for listening and ROI. I've been thinking about how you measure what your organization does on Twitter. Given Sean's and Alistair's knowledge in this area, we engaged in a couple of really useful "micro" chats on Twitter about different measurement tools.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

" And I'd add blogs, twitter, flickr, tagging, and all the other social media tools and strategies to the list too. Conversation Rate (measuring success in a social medium). measuring your impact on the world!). Kaushik acknowledges that this metric only measures quantity, not quality. Technorati ???Authority???

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NTEN

MAY 27, 2010

The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it. It's just one step away from looking at ROI. Funnel: Measure the whole funnel!

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Care2

OCTOBER 22, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Paste this code immediately before the tag. No Big Brother worries here.

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