Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2011 Putting Principles in Action: Valid Metrics Matrix. Click for Larger Image.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

Metrics 81

Metrics Social Media Strategy RSS 81

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

AUGUST 18, 2023

NP Source is devoted to providing nonprofits with the knowledge and resources they need to grow their digital marketing and fundraising efforts to new heights. We’ve done our research and heard what nonprofit professionals have to say about matching gift software. Carefully evaluate these elements in your matching gift software buying.

Gift 52

Gift NPO Software Nonprofit 52

DNL OmniMedia

FEBRUARY 11, 2021

That might be why a giving officer’s average span to stay at a nonprofit organization is less than three years. These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Nonprofits Source

OCTOBER 4, 2023

These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance. CSR regulations and reporting requirements vary by region and industry. Compliance with reporting requirements. The list goes on!

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Many nonprofits and individuals have jumped in without thinking strategically.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

It’s been an exciting endeavor and given us a lot of insight into using social media for nonprofits and fundraising! This information is invaluable to your nonprofit – Giving you the ability become more effective with your online efforts. Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik.

Site 50

Site Web RSS Build 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2013

With over 1,500 attendees and a line up of inspiring and diverse speakers, I walked away with an even stronger feeling that Lean Start Up principles are not just for scrappy tech start ups, that many industries can benefit – including nonprofits. Q: Nonprofits do not exist to make money, but for social change.

Conversation 104

Conversation Benefit Metrics Impact 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Nonprofits Source

OCTOBER 11, 2017

To a large extent, understand the market forces at play that help or hurt your chance for success; think SWOT analysis and marketing mix. A good framework to follow, especially if you want to show the impact your nonprofit makes , goes something like this: Give an example of a success story by highlighting results.

Process 98

Process Content Digital Marketing 98

Connection Cafe

DECEMBER 5, 2017

For 5 years the Blackbaud Institute has brought together experts in the nonprofit sector to speak on a wide variety of topics. From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. Our first installment covered the must-haves for your nonprofit marketing plan.

Analytics 33

Analytics Data Analysis Metrics 33