Remove Analysis Remove Content Remove Interview Remove Metrics
article thumbnail

End-of-Year Reporting: How Are You Collecting and Packaging Your Data?

Forum One

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. The goal with your analysis is to have actionable data.

Report 69
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Immediacy and response are key, even as short-form content proliferates. The metrics showed the ads were not effectively driving growth.

Lesson 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107
article thumbnail

Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? This conversation explored common pitfalls to analysis approaches and how to avoid them. The answer is here.

Summary 94
article thumbnail

grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97
article thumbnail

Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. This analysis took all of five minutes. Interview with Jonathon Colman.

ROI 50
article thumbnail

So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

Content is lifeblood of your page. Write Something" lets you post rich content". More interactive content is better - the Wall is a history of interactive. When you start to write in the "write something" you get options to add links, photos, videos - post things that are beyond promotion content. Standard best practice.

Facebook 118