Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Immediacy and response are key, even as short-form content proliferates. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

JULY 27, 2021

Create valuable content and share it on the platforms that give the best return, that is, if a particular social platform is not bringing you traffic or donations, invest your time elsewhere. Don’t rely on your own assumptions or analytics data alone. Start with what and where your organization does well.

Digital 47

Digital Tips Fundraising Evaluation 47

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. The more your audience enjoys your content, the more time and energy they’ll give to your organization.

Research 52

Research Marketing Survey Nonprofit 52

Bloomerang

FEBRUARY 1, 2023

As you’re planning fundraising events, your event organizer and fundraisers may frequently be running errands, conducting interviews, and preparing other tasks out in the community. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere.

Org 82

Org Raise Tools Help 82

Connection Cafe

MAY 15, 2014

Analytics data as User Research : Timeframe for which to review analytics data and some specific research questions to drive data analysis. Surveys and Interviews : Which research technique to choose, how to recruit participants and what questions to ask. User Research. Information Architecture.

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Summary Process Design Web 37

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Celebratory interactions should be a consistent part of your engagement and content calendar, so set up systems to capture and share alumni personal, social, and professional news. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

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Practice Tips Social Meme 107

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. They give you a way to prioritize content based on what resonates with your audience so that you can reduce the noise (see Ben's blog post on the importance of prioritization through wireframes). Create a content strategy: Don't forget to plan your content strategy! Create a Visual Strategy.

Design 55

Design Web Strategy Slides 55

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. This conversation explored common pitfalls to analysis approaches and how to avoid them. Wayside House for some beginner tools for automating a micro content strategy. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. This conversation was started by.

Summary 94

Summary Social Media Measure Media 94

Connection Cafe

SEPTEMBER 17, 2013

Card sorts are a form of usability testing that help us understand how users group and label content. Simply put, it’s a matter of creating a “card” for each piece of content you plan to offer on your website and asking folks to stack the cards into groups and then apply a label to each group. Methodology. In-Person or Remote?

Design 36

Design Process Web Test 36

Connection Cafe

JANUARY 28, 2015

The nature of the research question will determine the content of your research, and the method you use. Depth interviews will provide very detailed information about one individual. You can start with a widely distributed survey, for example, and follow up with depth interviews to further explore a particular topic.

Research 20

Research Marketing Method Attitude 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. This analysis took all of five minutes. Interview with Jonathon Colman.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

Content Delivery Is Not Learning. Content delivery is less important then the skill to making sense of it and that needs to be what “classroom time” is about. The instructor’s role should be to facilitate this understanding for their students, not dump content on them. Illustration by Beth Kanter.

Experiment 116

Experiment Learning Create Exercise 116

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

The chapter is based on interviews with folks in the field and includes step-by-step checklists, examples, and tips. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. ROI analysis requires documenting, collecting data, and internal discussion and cooperation. Task Analysis.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. Do you want them to read content, download a screen saver, sign an online petition, sign up for more information, sign up to volunteer, make a donation, or something else? You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

DNL OmniMedia

FEBRUARY 16, 2022

This digital marketing content directly impacts the success of your online fundraising strategies. Phase 4: The Analysis Stage. Use it to create and post valuable content that can then be leveraged across your other digital outlets. Phase 4: The Analysis Stage. Your digital strategy defines how you use online marketing.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

Michelle Murrain adds that she won't sign up until the content is more compelling and the social graph is open. For more on that topic, read the excellent interview with Carie Lewis of the HSUS here. This is a really interesting analysis of Social Networking/Online Community behaviors or personalities based roughly on Myers-Briggs.

Nptech 50

Nptech Tag Facebook Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? Tools fall into one of three categories – content analysis, surveys, or analytics. Marlene Oliveira, Copywriter and Communications Consultant, shares an interview with Jason Shim, “ Google Analytics Basics for Nonprofits: Interview with Jason Shim.”

Measure 115

Measure Learning Case Study Metrics 115

Nonprofits Source

MARCH 21, 2018

For 15 minutes the nonprofit conducted interviews with first responders and medical staff while providing live updates. According to Adweek , 86% of charities and nonprofits use Twitter to share content, promote events, and interact with their audience. Does your nonprofit leverage Twitter to grow awareness and promote content?

Social Media 109

Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. CEO, you don’t get money out of a conversation.

Metrics 50

Metrics ROI Measure Content 50

Tech Soup

JULY 8, 2016

Take advantage of an effective research interview process designed to explore core strategic questions. Starting with an effective UX research process is a great way to make sure the site's content, features, and user experience align with what your audiences want and expect. SEO and Analytics. Understand Your Users.

Communication 54

Communication New York City Guidelines Nonprofit 54

Forum One

DECEMBER 13, 2023

Overall, this work has helped empower NRDC’s content managers, engage their audience members in their mission, and amplify their impact. To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of its technical ecosystem, communications, and analytics, as well as stakeholder interviews.

Celebrate 67

Celebrate Award Colorado Museum 67

Tech Soup

APRIL 5, 2017

R for analysis and visualizations (free). iNZight for analysis (free). Google Analytics Doesn't Have to Be Scary. Yesenia Sotelo of SmartCause Digital has magically made the data and reports within Google Analytics into something very approachable. So where does Google Analytics come in?

Learning 41

Learning Adobe Metrics Miami 41

Forum One

DECEMBER 13, 2023

Overall, this work has helped empower NRDC’s content managers, engage their audience members in their mission, and amplify their impact. To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of its technical ecosystem, communications, and analytics, as well as stakeholder interviews.

Celebrate 46

Celebrate Award Colorado Museum 46