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2009 NTC Preview: Kristie Ferketich on Google Adwords

NTEN

Every Adwords user out there can agree on one thing: there's no one answer when it comes to Adwords. Making your campaign work for your organization can seem one part sweat, one part knowledge, one part pixie dust. The folks at Google have been more than generous in sharing that recipe with the NTEN crowd.

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Member Appreciation Winner: Google AdWords for You?

NTEN

As the second week of Member Appreciation month starts to wind down, I'm glad for the opportunity to discuss today's particular NTEN give-away: AdWords for Dummies , courtesy of Jossey-Bass/Wiley publishers. That means you can use AdWords marketing for free. That means you can use AdWords marketing for free.

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How To: Evaluate AdWords Performance

NTEN

Maren, German, and Kristie, Google Grants. On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable.

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Google Launches Google for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I’m in Washington, DC for the Nonprofit Technology Conference hosted by NTEN. After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. The advice: micro-targeting works best.

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Get Help in Telling the Story of Your Nonprofit's Impact

Tech Soup

TechSoup's annual Storymakers campaign launches September 5. This roundup of face-to-face nonprofit tech events includes meetups from NetSquared , NTEN's Tech Clubs , and other awesome organizations. O'Fallon, Missouri: Learn How to Apply for a $10,000 per Month Google AdWords Grant. Upcoming Tech4Good Events.

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Google Grants Advanced: Maximizing Your Grant To Meet Your Organization's Goals

NTEN

Flickr Photo: thelearnr Over the weekend, I encountered a new phenomenon: AdWords squatting. lucrative search terms, building up a quality AdWords presence for them, then, presumably, selling the rights. this kind of stuff up -- "adult incontinence" This is the mindset we're competing against with our Google Grants accounts.

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Google Grants Workshop

NTEN

The Google Grants team has announced their very first grantee conference , to be held in early August at Google HQ in Mountain View. That's right: you'll get to learn how to maximize your AdWords account while visiting the mothership. But are they running an AdWords campaign to promote the event?

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