Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

Google Grants: Google gives nonprofits $10K in-kind grants for their AdWords program. Check out Robin Reed’s great tips for managing an AdWords grant. You can even list a signature goal and download signatures. Moderate* 7. YouTube Nonprofit Program: YouTube.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2012

The generous 500 character caption limit in Pinterest allows us to describe images using long-tail search phrases from our Google AdWords campaigns, which also helps to unify our messaging and be consistent with the content we have on other platforms.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

Since we launched a new website this summer, we wanted to make sure people came to the right place for Give to the Max Day so we worked with Fast Horse agency to develop and run a Google AdWords campaign for us. It was a first experience for us, and we were extremely pleased with the results.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2008

The next thing now is to add the new AdWords-Style Widget from the Social Actions folks. I hope she will blog some of her lessons learned too. Just today, I got a Twitter question from DeafMom asking for advice. (I I pointed her to my personal fundraising case study ).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Not that Google has any (*cough* *mumble* *adwords*) motive to under-report traffic. Stephen Downes prefers to use his own stats log: My question: which data is right - the older, high-traffic data numbers, or the new, low-traffic data numbers. And not that Feedburner had any (*cough* *acquired*) motive to inflate the figures.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Or the Goolge Adwords Keyword tool. If you are using an analytics software program like Google Analytics, run a search engine referral report and see what words people are actually typing into search engines to find your site and try using some of these. Reiteracy is Social Media Listening Literacy.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2007

Google AdWords - find good volume but not high price. In your title, include keywords. Yahoo is better to count links to your stuff than google. SEO in firefox - extension lets you dig into your search results and tells you who your're doing. trends.google.com - relative strength of a term over time.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2007

In the first of a series co-sponsored by NTEN and Salesforce.com Foundation , I covered the integration of Google Adwords with salesforce.com. High bandwidth version on screencast.com Screencast Wiki. I'm pleased to announce that the second screencast is now available.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2007

The tools I've found that work best to make money off of free content are Google AdWords and Revver. Giving away your content and allowing others to distribute it is the best way to make money in today's culture.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

Some nonprofits have experimented with social advertising as part their communications strategy and Google AdWords. A while back I did a blog post about the Ocean Conservancy experiment with Facebook Ads. The results: they served up 75 million impressions and they won the initiative.

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