Measuring Engagement and Return on Relationships
Beth's Blog: How Nonprofits Can Use Social Media
MAY 3, 2009
There is also a detailed taxonomy for types of social media conversations. I happened to see a wonderful remix of this from Buzz Canuck called " The 27 Types of Twitter Conversations." One of my favorite metrics geeks, Jim Sterne , has very advice on " How To Measure Engagement On Twitter." Tags: metrics ROI twitter.
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