“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr
3rd Sector Labs
JUNE 17, 2014
There is a law of diminishing returns, where additional contacts are going to cause you to lose money on that donor’s giving. Other solutions worth consideration for smaller nonprofits might be Neon and Little Green Light. The rest of the advice was a mix of actions to take during and after the appeal.
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