The Power of Testimonials: Inspiring Action for Your Nonprofit
The Modern Nonprofit
MAY 18, 2021
Estimated Reading Time: 3 minutes The Power of Testimonials: Inspiring Action for Your Nonprofit. An important principle of persuasion is “social proof” — that people when faced with a choice they aren’t sure about, look to others around them for guidance, whether consciously or not. Enter the testimonial.
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