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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter. 1) 69% of nonprofits worldwide regularly publish an email newsletter. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than any other source. That was a 21% decrease from the previous year, but the decrease is mostly likely due to poor online fundraising practices , such as not having a mobile-optimized donate page and e-newsletter design.

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The Nonprofit Email Newsletter How To

Pamela Grow

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. What are the basics of a good nonprofit e-newsletter?

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter is not for every nonprofit. Twitter Spaces.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. It will help you centralize all your efforts and reduce the amount of spam and notification e-mails sent to your work e-mail account. Of course not!

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5 Steps to Finding the Ideal Email Service Provider

NTEN

For most nonprofit organizations, bulk email -- email newsletters, action alerts or fundraising outreach -- is one of the most productive communications approaches there is. There’s no better way (yet) for a nonprofit to hit the communications trifecta -- reach, engagement and action. Why do you need an email service provider?

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