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New on SSIR: Global Tools for Going Local

Amy Sample Ward

The power of social media in a global context is two-fold: There’s huge potential with these news tools for real movement building, bringing organizations, campaigns and people together behind a movement and not just one brand or one call to action. Global use of social media is also a great way to amplify voices, ideas, and stories.

Local 143
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Blog Action Day 2009 Climate Change: Technology in the Climate Movement

NTEN

Today's Blog Action Day 2009 ! The debate about what impact the online world has on offline action gets smashed when you look at these numbers and think about the over 12 million people around the world who are raising their consciousness by reading more about climate change and how they can get involved with their local communities. .

Action 36
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New on SSIR: #4Change Examines Social Media for the Climate Change Movement

Amy Sample Ward

Many social media tools are specifically designed for users to tell stories and voice opinions, others are built as aggregators and distributors of users’ stories. The power of social media and the authentic storytelling that takes place is in the opportunity for people to inspire other people to take action, which leads to lesson #2.

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Wiring the Green Movement for Earth Day

Amy Sample Ward

As the numbers of users grow, so do your number of friends, and then in turn so does the frequnecy of news items, status updates, and general calls to action for your network. You can make friends and call them into action, but those actions and real engagement will link to and live outside of the platform. Good question.

Green 102
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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results. Collaboration can happen at three levels: conversation, co-creation and collective action. The Second C: Collaboration. Wikis are a perfect example of co-creation.

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Facebook ROI: Not Just a Myth

NTEN

Whenever you post an action alert, simply add &s_src=facebook to your link.) After some time on our list, Mathew pulls the information by source and aggregates what they gave, factoring in the cost of acquiring them. After all, we know that offline donors who are on our email list have a higher average gift.

ROI 94
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Internet Strategy, Genocide Prevention

Forum One

In particular, he reflected on five strategic uses of the internet which, when combined intelligently, have influenced the actions of the entire US Congress. Transparent scorecard reporting: After aggregating a "grade" for each policy maker, publish it on the Internet, with all relevant substantiating information.