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How to Use Data to Drive Your Content Strategy

Association Analytics

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Throughout the year, do you see a seasonality pattern when registrations increase? Do a scan of the market to determine if this segment might be obtaining their content from another source.

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An Accessibility & Inclusion Checklist for Virtual Events

Forum One

As in-person events have had to shift to virtual events this year, the silver lining has been that they’ve opened up the opportunity for events to be more accessible to more people, where travel, time, and related expenses aren’t a barrier to participation. Ensure your social media images and text are optimized for accessibility.

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How to Choose the Right Event Registration Software for Nonprofits

Qgiv

Investing in event registration software for nonprofits will help you simplify your planning process and make it easy for your donors to donate and sign up for your fundraising event! What is event registration software for nonprofits? Make sure the design tools for your event registration software are easy to use as well.

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

9: Your Data Is Not Readily Available Challenge : You need to put a report together by the end of the week, but the person who has access to the data you need is out on vacation for the week. number of webinar registrants), the customer experience (ex. Make it simple for your audience. Sound familiar? Unsure where to start?

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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Marketing Tips for Walkathons and Other Eventful Fundraisers

Nonprofits Source

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. Share your registration form widely. Peer-to-peer engagement. Create a catalog.