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14 Mobile Marketing Statistics Your Nonprofit Needs To See

TechImpact

Daily we spend 9 minutes on email via a mobile device, that is 7,6% of the total 119 minutes we use our phone per day. O2 – “Mobile life report” UK (2013). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Equinux (June 2013).

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? Phone calls. Image courtesy of Fundraiser Help.

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How Baby Boomers Use The Internet

TechImpact

The frequency of online giving ballooned in 2013, increasing by 14% in 2013. 36% of adults over the age of 50 own a smart phone. Fundraising fundraising nonprofit nonprofit technology npTech social media technology' Image courtesy of Modern Senior. Pew Internet). WSL Strategic Retail). Pew Internet). Comscore TabLens).

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Nonprofit Technology News: 2013 Year in Review

Tech Soup

2013 was the year of an ever-widening NSA spying scandal with its revelations of how little digital privacy we really have – even heads of state. PCs aren’t going away, but mobile devices (phones and tablets) are flooding in to the nonprofit workplace. A 2013 survey from The Millennial Impact. What this means?

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Nonprofit Technology News for May 2013: Free WiFi in Forbes Magazine and Braille Phones

Tech Soup

I posted some nonprofit technology trends and news late last month, but found some late breaking nptech news items I wanted to add. Mashable reports that the world's first mobile phone specifically designed for sight-impaired people is under development. The phone is a project of Sumit Dagar and the Indian Institute of Technology.

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Things We Like (October 2013)

NTEN

Well, now there''s an app for that , or, maybe just cell phones in general. nptech nten' Which brings up an interesting question: Can spam be art? Have you ever been stuck in traffic and really wished you hadn''t skipped lunch? When something goes wrong with our electronics, we call tech support, right? Like the government ?

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Keeping this in mind that 51% of all emails were opened on mobile devices in 2013 while designing your newsletter template will increase interaction rates, open rates and click through rates. Send your newsletter to someone who reads it on their laptop, and to another one who is going to read it on their smart phone. Add in content.