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Ze Frank Takes Over (My) Museum

Museum 2.0

I get excited about a lot of things in my work at the Santa Cruz Museum of Art & History. That's how I felt when artist Ze Frank got in touch to talk about a potential museum exhibition to explore a physical site/substantiation for his current online video project, A Show (s ee minute 2:20, above).

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Year Three as a Museum Director. Thrived.

Museum 2.0

Seeing so many cheerful one-liners in my inbox made me think about how different my work situation is today than the last time I reflected on it in public in 2012, at my one-year anniversary. I''ve now been the executive director of the Santa Cruz Museum of Art & History for three years. Sometimes it is. Sometimes it isn''t.

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How We Doubled Attendance in a Year: One More Post about How Events Changed Our Attendance

Museum 2.0

But we've just compiled all our attendance data for the past year at the Santa Cruz Museum of Art & History (our fiscal year ends on June 30), and several people have written to me asking for the numbers behind our turnaround. The busiest day in both 2011 and 2012 is our longtime community program, Free First Friday.

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Rethinking Community Advisory Boards: the Story of C3

Museum 2.0

I''ve mostly seen museums employ one of two methods for formal community advisors: Create special "spots" on the board of trustees for certain kinds of community representatives. CON: can feel disconnected from the primary governance of the museum or can feel like a second-class board overall. I struggle with both these options.

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What I Learned from Beck (the rock star) about Participatory Arts

Museum 2.0

In December of 2012, the rock musician Beck released his latest album, Song Reader. There are many artistic projects that offer a template for participation, whether a printed play, an orchestral score, or a visual artwork that involves an instructional set (from community murals to Sol LeWitt). There are twenty songs in Song Reader.

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Khan Academy and the Revolution in Online Free Choice Learning

Museum 2.0

But Vi doesn't work in a science museum. She was a free agent for a long time, until the beginning of 2012, when she joined the teaching staff of Khan Academy. Beth Harris and Steven Zucker, who are well known in museums for their excellent Smarthistory website and podcasts. the way the best museums do.

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Challenges, Rules, and Epic Wins: Using Game Design to Build Visitor Loyalty

Museum 2.0

Last week, as part of my museum's year-long Loyalty Lab project , we hosted a workshop for Bay Area museum professionals with special guests Ian Kizu-Blair and Sam Lavigne of the game design firm Situate. We've actually been experimenting quite a lot with this here at the MAH with a simple project called the Five Friday card.

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