Nonprofit Tech for Good

JUNE 8, 2011

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Not following on a 1:1 ratio on Twitter. If your nonprofit’s objective is to gain a lot of followers on Twitter, then you should follow on a 1:1 ratio. YouTube.com/nonprofits. Enough said.

Social Media 277

Social Media Avatar Media Ratio 277

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. During the webinar, I shared several ways to personalize email content. Nonprofits can learn from email campaigns corporate marketers are sending.

email 48

email Campaign Test Benchmark 48

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

OCTOBER 22, 2012

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: That said, they have a new type of Facebook Community Page which I cover in detail in my Advanced Facebook Webinar. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. However, defining Web 1.0

Social Media 254

Social Media Social Chapter Media 254

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

Social Media 210

Social Media Social Chapter Media 210