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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Not following on a 1:1 ratio on Twitter. If your nonprofit’s objective is to gain a lot of followers on Twitter, then you should follow on a 1:1 ratio. YouTube.com/nonprofits. Enough said.

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7th Annual Nonprofit Technology Staffing & Investments Report: A Closer Look (Staffing Levels)

NTEN

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking Study by Devon Smith.

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Improving Fundraising Asks: 5 Tips for Boosting Donations

Achieve

Direct mail: As one of the most time-tested methods of outreach, direct mail is a great way to communicate your most important information, including the date of an upcoming event, your text-to-give number, or fundraising updates. with giving programs will match donations at a 1:1 ratio? Only ask for absolutely essential information.

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. Empowered by Square Cash , you can easily send digital payments to Snapchat Friends provided both of you have entered your debit card information in Shapchat Settings.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Your constituents now expect to receive relevant and interesting information in every email. Online tools often do most of the work for you, including automatically and randomly dividing your list. Simple enough?

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: