Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context
Beth's Blog: How Nonprofits Can Use Social Media
MAY 2, 2011
Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking Study by Devon Smith.
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