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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. A must for any organization of any size.” – Erin Fogg, 2011. The 2014 version – new and improved has arrived! Great idea!

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How to Create Enough Good Content

NTEN

As nonprofits have flocked to the e-newsletter as an inexpensive and timely way to communicate with stakeholders, the number of newsletter tips has also proliferated. While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter.

Content 88
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Fourteen Ways to Improve Your Open Rate

NTEN

We're on pace to deliver more than 1,000,000 messages in 2011, so our data is beginning to amount to something meaningful. Recent tests from our 28,000-name newsletter list found that the folks we'd added within the prior month were up to 25% more likely to open the first message. Develop a good email template. so far this year.

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