[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States
Nonprofit Tech for Good
DECEMBER 28, 2010
I identified a trend forming with social networking, and set up our very first profile. Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Absolutely email.
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