3 Key Pieces in an Engaging Email Campaign
Connection Cafe
AUGUST 9, 2013
A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Helps data integrity (verify mailing address; find out interests). #3 If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. Building in targeting capabilities. Follow-Up Approaches.
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