Research Friday: Attention Philanthropy: The Good, the Bad, and the Road Ahead
ASU Lodestar Center
NOVEMBER 4, 2011
We welcome your comments and feedback. To celebrate my very first blog post, I decided to be brave: I will introduce an emgerging concept: “Attention Philanthropy” (AP). I define AP as philanthropy that is primarily concerned with getting donors and supporters to pay attention to a certain cause. Like this article?
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