Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. Helps data integrity (verify mailing address; find out interests). #3 It’s not just me.

email 48

email Campaign Test Benchmark 48

Connection Cafe

OCTOBER 11, 2013

Online donations seem to be on the raise, according to The 2012 Charitable Giving Report made by Blackbaud, “online giving grew 10.7% in 2012 compared to 2011”. Ergo, they can be used to send them newsletters, emails and keep them involved in your cause. 3. End blind mailing .

Donation 38

Donation Online Synchronous Database 38

Connection Cafe

DECEMBER 2, 2013

After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. And while it receives the biggest share of giving of any charitable subsector, its share in 2012 fell to 32 percent from 33 percent in 2011, according to Giving USA. .” Religious giving grows but its share of overall giving dips.

Organization 36

Organization North Carolina Blackbaud Dallas 36

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Mail Social Media Raise 190

NetWits

AUGUST 2, 2012

In fact, in a 2011 report, consumers spoke very loudly that they expect companies to drive social and environmental change and that they will reward these efforts. The Giving USA 2012 report shows us that corporate giving has gone down or been flat for the past two years. Newsletters. # on mailing lists. Guess what?

Social Media 209

Social Media San Diego Donor Media 209

sgEngage

DECEMBER 30, 2011

Thanks to The Agitator for letting me have the last word in 2011. Tom Belford and Roger Craver’s daily e-newsletter and blog are the first thing that I read each day. If that means a direct mail piece and a check, then great! Let’s put an end to silos in 2012. ” Thanks again Roger and Tom.

Offline 62

Offline Channel Org Chart 62

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

Social Media 264

Social Media Social Chapter Media 264