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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics

Care2

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

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Web Metrics: How Do You Measure Up?

Forum One

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Their report will include data from organizations that use tools besides Convio.

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Case Study: The Neverending Data Story

NTEN

Quantitative and qualitative data are often positioned as opposing or complementary means of documenting impact. Data reports and personal snapshots are often generated separately, then placed side-by-side with the hope that the juxtaposition of hard metrics with an emotional picture and blurb will resonate with a wide range of people.

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online fundraising grew 14% from 2009 to 2010. The 2010 advocacy response rate was 3.3%. Are nonprofits experimenting with mobile more? Online Fundraising.

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7th Annual Nonprofit Technology Staffing & Investments Report: A Closer Look (Staffing Levels)

NTEN

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. Is the clear jump after 2010 due to the more inclusive language in the survey question, or to increased staffing levels at organizations?

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Great reads from around the web on January 24th

Amy Sample Ward

craigconnects – "I took a look at a few articles and studies, and according to ComScore's 2010 Digital Year in Review, email use dropped 59% among Internet users ages 12 to 17 in 2010. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009.

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Charitable Giving Grew to $373.25 Billion in the U.S. in 2015

Connection Cafe

This is the sixth consecutive year of increases in giving, a period of growth that began in 2010. But there are some important changes in the data worth noting. Macroeconomic Trends. Since 1974, this metric has ranged from 1.7% Let’s dig into the detail behind some of these findings. Who is Giving. compared to 2014.

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