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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. How much the event raised that year.

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What Best Practices Exist in the Nonprofit Sector to Improve Operational Effectiveness and Achieve Greater Impact?

ASU Lodestar Center

Nonprofit organizations are increasingly under pressure from funders, clients, and others to “prove” that they are achieving their mission effectively and efficiently (Renz and Murray, 2010). This means an increased demand for more and better evaluation (Renz and Murray, 2010) is needed.

professionals

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Great reads from around the web on January 24th

Amy Sample Ward

One of the things we wished for as we navigated the campaign: benchmarks. " New Research Proves the Business Case for Product Giving : PitchEngine : Get the Word Out™ – "New research from Indiana University concludes that businesses can do well by doing good through product philanthropy.

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5 Good Nonprofit Infographics

sgEngage

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

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HOW TO: Launch a Group Text Messaging Campaign for Your Nonprofit for Free

Nonprofit Tech for Good

They were getting creative and pioneering MySpace in 2005 and Facebook in 2006 long before corporate brands and universities, but that hasn’t been the case with mobile technology. 2010 Nonprofit Text Messaging Benchmarks Report. Nonprofits were the absolute first to utilize social networking sites.

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Other than benchmarking against yourself over time, are there sub-sector averages that we can look at? Holly Ross, NTEN, Four Lessons Learned About Social Media in 2010.

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Influence | Forum One: Internet Strategy, Social Media, User Experience and Web Site Development

Forum One

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.