Raise More By Avoiding “One Size Fits All” Email Appeals
NetWits
NOVEMBER 29, 2011
3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. The point is to get creative in how you capture info about your supporters. How much the event raised that year. Including last year’s gift amount. What if I don’t have the data?
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