Marketing and Engagement: Making the most of your Emails
Amy Sample Ward
MAY 17, 2011
From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Tips for testing your messages: From field – do your messages currently come from “Your Organization ? View more presentations from Amy Sample Ward.
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