Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
MAY 14, 2009
Open rates can be an unreliable metric due to spam filters, preview panes and image blocking -- all of which make it hard to know whether someone is actually opening (or reading) an email. Segment, test and repeat. May 14, 2009 | Eric Copyright © 2008, Care2.com Don’t be too alarmed though. com , Inc.
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