Amy Sample Ward

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward.

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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. For many people who find you online, your website is the organization.

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Technology & Community: Strategic Options for Building Movements

Amy Sample Ward

What that translates to is that a movement is built on collaboration, incorporates co-design between individuals and organizations, and remains focused, even during an event or campaign, on lasting, real impact. In the most simple terms, a movement is when organizations work with, and not for, the community. What’s our role?

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