Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. The top area of any e-newsletter is prime real estate. Let’s face it: People have a love hate relationship with their email. It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date.

"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. "How How many of you have an e-newsletter?" It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring. No one raised their hand. Uh oh.

Recently, Thomas Gensemer who led online communications for the Obama campaign said nonprofit email newsletters are “ a waste of time and effort and should be ditched ”. He instead urged organizations to send “short, personalized emails to supporters giving clear instructions for participation”. rdquo; He went on to say “Email newsletters don't get read, yet they For the Obama Campaign, “fundraising and participation tactics included sending regular, short emails to supporters asking recipients to do one thing that day. Each email also

Nearly every organization is feeling the pull to communicate more. Quality matters, of course, but the shear quantity and frequency of communications that most organizations seek to produce has increased dramatically -- whether its blogs, tweets, commenting, web site updates, collaborations, cross posting, press releases, or good old print brochures. To stay abreast, your organization needs to maximize its capacity for communication. Tirza Hollenhorst, ifPeople Nearly To

your organization hasn't spent much time developing a dashboard, let our experience be your guide. When While I'd like to think my address fixing skills were impressive enough to warrant this apparent increase in responsibility, the more likely explanation is that these two projects carried about the same importance to the organization -- which should give you an idea about the perceived value of our Dashboard at the time. Since So, we backed up and started Karl Hedstrom, NTEN In In

Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. One organization spent 10 hours a month maintaining an online calendar. We ask new subscribers at sign-up to indicate which programs they're most interested in, and we tailor our newsletter accordingly. John Kenyon , Jennie Anderson, AIDS.gov , and William Neuheisel, DC Central Kitchen Imagine Imagine producing online communications you're proud to share with the world and that garner praise from funders, donors, and other stakeholders. Each

Principle among the appropriate metrics are number of supporters or fans recruited, number of comments on status updates, number of "likes" for status updates, number of visitors referred to the organization's website from Facebook, and number of Causes or Birthday Wishes created that benefit the nonprofit. As facebook Newsletter NPTech NTEN online fundraising peter deitz web2. Peter Deitz, Social Actions When When it comes to online fundraising, an obvious tip is to meet your current and potential donors where they are.

So, task number one is to embark on a mission to convert your organization to this new mindset. For each organization, the cliff will be at a different point, so it's important to figure out what that point is. Tags: avinash kaushik google analytics measurement Newsletter NPTech NTE Avinash Kaushik , Google We We

Starting with the new(ish) generation of interactive websites and blogs, we can observe how mainstream and alternative organizations serve up news, critical analysis, community building and civic engagement. The successful campaigns are using e-commerce, video, photos, blogging, mobile action, widgets, event management and more to augment the traditional (and extremely effective) precinct organizing model. Lauren-Glenn Davitian, CCTV Center for Media and Democracy Election Election 2008 is remarkable for so many reasons.

Yet, even after four years of general public awareness, there are still many misunderstandings about how podcasting can be used by individuals and organizations. From questions about the actual production of the files, to distribution, to listener metrics and feedback, there are plenty of moving parts that can raise questions. These uncertainties may be why many nonprofits still hesitate to adopt podcasting as a part of their new media strategy. Like most things in the social web, though, there are tools and resources that can make creating a podcast accessible to almost