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Wednesday, January 14, 2009
Given the email clutter your subscribers battle daily, how are your organization’s e-newsletter open and click-through rates looking these days? Here are some useful tips to increase your e-newsletters performance rates. The top area of any e-newsletter is prime real estate. Poorly? Headlines should be short.
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Wednesday, August 12, 2009
"Blogs are great because you can re-purpose some of the content from your posts in your e-newsletter," I told a large group at a recent social media training. How many of you have an e-newsletter?". It is amazing to me how many organizations and entrepreneurs don't have an e-newsletter, or if they do, it is deathly boring.
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Tuesday, February 24, 2009
rdquo; He went on to say “Email newsletters don't get read, yet they take more effort to prepare than a 250-word email” He concluded, "email is still a killer application, but only when used properly.". rdquo; Many nonprofit newsletters are unfortunately poorly executed. Gensemer’s recommendations. So to Mr.
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Wednesday, January 27, 2010
Nearly every organization is feeling the pull to communicate more. To stay abreast, your organization needs to maximize its capacity for communication. of our 25 ways to increase your organization's communication capacity. Press releases, newsletters, thank you letters, and case studies all have a predictable format.
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Thursday, April 16, 2009
If your organization hasn't spent much time developing a dashboard, let our experience be your guide. So, we backed up and started with the question, " How do we know if our organization is succeeding? Does this mean 5,000 individuals or 5,000 organizations? Karl Hedstrom, NTEN. So what did we change? And so on.
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Tuesday, July 20, 2010
80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Blogging only about your organization and its work is a mistake.
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Wednesday, February 17, 2010
Ready to adopt a social media policy for your organization staff? white lindy dreyer maddie grant Newsletter NPTech NTEN Maddie Grant & Lindy Dreyer, SocialFish, LLC and Leslie T. White, Croydon Consulting LLC. Awesome. Easy peasy, right? Until you end up staring at a blank page. Pick one audience. Forget about the tools.
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Thursday, June 18, 2009
Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. One organization spent 10 hours a month maintaining an online calendar. We ask new subscribers at sign-up to indicate which programs they're most interested in, and we tailor our newsletter accordingly.
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Wednesday, April 28, 2010
Check out these best practices to help protect both yourself and your organization. And, of course, if your organization has a disclaimer about revealing private donor / client information or trade secrets, be careful not to divulge this information online, either intentionally or accidently. Andrew Heller, andrewheller.com. Twitter.
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Friday, November 6, 2009
I speak to nonprofit organizations all the time about their internet and email marketing strategies. So my question is: are you afraid to ask your newsletter subscribers for money? If your answer is “yes”, I thought I would share my experience with one organization that just might change your mind. I always wondered why.
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