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Tidbits

Zen and the Art of Nonprofit Technology

.&# It takes aim at Convio’s recent benchmarking study. To their credit Convio asks this question on their blog : “Should organizations like Convio, and Giving USA continue to offer these sorts of insights to the nonprofit community, or is this simply self-serving marketing fluff?&# What do you think?

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Web Metrics: How Do You Measure Up?

Forum One

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Email Conversions: When Convio's clients sent emails, users opened them 20 percent of the time, but only 3.3

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10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Google Analytics: Google Analytics , a free and powerful website stats software, lets you dig into your website data so you can find out all sorts of useful info such as who your audience is and what keywords they are searching for to find your website. April 28, 2009 | Maureen Backman Thanks Allyson, this is a great focused list.