Connection Cafe

APRIL 19, 2019

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Their donor file has quintupled since 2008.

Retention 37

Retention Donor Change Blackbaud 37

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

OCTOBER 28, 2010

First Year Donor Retention is 29.3% Similiar Articles 5 Key Insights from the 2010 Global State of the Nonprofit Industry Survey 2009 Online Giving Trends – Q2 Does Online Cannibalize Offline Fundraising? As often as possible I try to talk about positive trends that are happening. That’s not the case this time.

Statistics 81

Statistics Trend Benchmark Blackbaud 81

Care2

JUNE 29, 2009

According to the latest Target Analytics Index of National Fundraising Performance , the number of new donors dropped by almost 13%, as compared to 2008. However, things rapidly changed from Q4 in 2008 to Q1 in 2009. Retention rates decreased by a median 1%. compared to Q1 2008. Gulf Coast hurricanes of 2005.

Social Media 31

Social Media Advocacy Fundraising Online 31