Pulitzer and the Pedestal – Or Why Crowdfunding Needs Influencer Marketing
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 7, 2011
The publisher of the New York newspaper the World , Pulitzer used all his influence to launch an aggressive fundraising campaign that bypassed the rich and instead solicited donations from average residents. New models like social networking and text messaging rank near the bottom. Pairing Fundraising with Influencers.
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