Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. Donordigital and Amnesty wanted to test the concepts against nonprofit landing pages, so they worked with Optimost to perform sophisticated tests. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com

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Social Media Online Advocacy Case Study 31

Care2

AUGUST 26, 2008

Natasha has a background in field organizing and grassrootsorganization from 18 years of volunteer and work experience in thehuman rights movement. Eric has morethan seven years experience with running integrated advocacy campaignsfor environmental nonprofits. Copyright © 2008, Care2.com ocean waters.

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Social Media Advocacy South Carolina email 28

Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. And then circle back and tell us about your experience here on Frogloop! January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

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Newsletter Social Media Advocacy Tips 51

Care2

OCTOBER 20, 2007

The upcoming donations API will allow organizations to deliver a completely customized donation experience. For example, many of our clients work with Heller Consulting. Copyright © 2008, Care2.com Donor acquisition via API will allow nonprofits to engage anywhere, not just in Convio. All rights reserved.

API 28

API Convio Open Social Media 28

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. But mostly I just wanted to try something new and experiment -- throw something at the wall to see if it stuck. I would have to get to work and sit there and think, "what the heck am I going to say today?" Deanna Zandt (DZ): How long have you been on Twitter?

Social Media 68

Social Media Twitter Action Advocacy 68

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

ASU Lodestar Center

APRIL 13, 2011

Disclaimer Wednesday, April 13, 2011 The cockroach under the refrigerator: scandal and malpractice in philanthropy posted by Travis Butterfield , Project Coordinator ASU Lodestar Center Ever since I worked with Laura Tan on editing her recent blog post , I have been thinking about the unintended effects that volunteer service can have.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

JULY 26, 2007

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Hopefully others will chime in on this point with their own experiences from adventures in social networks. Im working on the other analyses, too! Need some metrics guidelines? The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Hopefully others will chime in on this point with their own experiences from adventures in social networks. Im working on the other analyses, too! Need some metrics guidelines? The irony).

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 20, 2009

Chattarati had contemplated doing something to help the community, and we worked out a plan for First Friday Five. We would love to hear about your experiences. February 20, 2009 | David Morton Copyright © 2008, Care2.com Have you used Twitter to raise small donations for your nonprofit? of Chattanooga.

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Case Study Local Studies Social Media 35

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. And we’ll keep trying new things and seeing what works. Have you experimented with Google AdWords?

Google 31

Google Grant Adwords Social Media 31

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. Now find out what it really takes and learn from their experiences.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

FEBRUARY 3, 2008

It works sort of like an online mortgage calculator. Coming soon - Im working on an overall online ROI assessment calculator. Hopefully others will chime in on this point with their own experiences from adventures in social networks. Im working on the other analyses, too! Need some metrics guidelines? The irony).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 16, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

MARCH 13, 2009

Join our panelists, who have successfully championed social media initiatives, for a discussion of what works and what doesnt when it comes to selling social media to your boss or clients. The advocacy work of the American Farmland Trust will be covered, including some surprises about SEM. Panelist: Tara Hunt, Intuit 7.

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

JULY 14, 2008

The first thing I suggest is to be genuine -- interview people who are affected by the work your organization does, record actions you are taking to solve problems in your community, ask YouTube users to sound off on why your issues are important. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

OCTOBER 18, 2007

Precept Ministries won the “Best Web Site” prize for having an excellent homepage and for effectively using pathway design to drive different audience experiences. Copyright © 2008, Care2.com Baghat also praised four nonprofit organizations that did not win, but which deserved “Notable Mentions.”

Convio 28

Convio Award Social Media Advocacy 28

Care2

NOVEMBER 17, 2006

As Swartz states in her blog, "This is a great opportunity for community-based nonprofits, or national organizations working on regional or local projects, to be funded to experiment with online communications innovations." Copyright © 2008, Care2.com Post a Comment | by Share Article in Misc.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

JULY 10, 2008

One bit of evidence that this is working well is that our client retention rate is about 99%.and Our public-facing technology works in English, French and Dutch with Spanish just around the corner. Many of their campaigns dont work, but a few of them do really well! Same tools, different campaigns.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

DECEMBER 4, 2007

I was busy starting my green communications consulting company, Aequus Green Communications , and working with clients to pay the bills and increase the portfolio. Six months later, and despite being delayed again by work, a new template for GBK, and eventually several additional green sites, is almost done. 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Also check out this post on the Agitator about how this strategy also works for converting advocates into first-time donors) 5.)

Social Media 31

Social Media Advocacy Online Money 31

Care2

APRIL 14, 2009

Volume of discussion isn’t a bad thing – especially if you can turn what was a negative experience into a positive. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com In the day and age of the “two-way” dialogue, staying silent isn’t an option. Use all the mobile features on your phone.

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Social Media Communication Tips Advocacy 35

Care2

AUGUST 7, 2007

That works out to an average of about $1.24 That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. per supporter. The total donations ran from $5 to $22,871. Here is a graph of the results. Its a pretty long tail. Is it a random sample?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

That works out to an average of about $1.24 That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. per supporter. The total donations ran from $5 to $22,871. Here is a graph of the results. Its a pretty long tail. Is it a random sample?

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MAY 7, 2007

60) Search « Care2 in the Press: Dawn Gets Greener With Care2 | Main | New M+R Study: Online Fundraising Tactics -- What Works? Did you experience any increased site traffic to HSUS as a result of your MySpace presence? Copyright © 2008, Care2.com To create a new comment, use the form below.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

APRIL 2, 2008

Links to your home page can be helpful if you are working on brand name recognition, but otherwise direct people immediately to the relevant page that matches your ad. Check back soon for an article covering one nonprofits account of their experience with the program. Just how well did it work for them? All rights reserved.

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

FEBRUARY 3, 2009

Getting Started When our grant application was approved, we got to work right away. NWLC works on a wide range of issues, so we invited program staff, as well as our communications and outreach team to suggest search terms. Did It Work? Above all: Experiment. Our initial results were not what we had anticipated.

Google 37

Google Grant Social Media Adwords 37

Care2

FEBRUARY 3, 2009

Not only is that unlikely to work, it is likely to antagonize people who are sympathetic to your situation. What works in normal times will probably work now, just with more modest results. Experiment with a closed-ended sustainer drive asking those who can to make a one year monthly commitment. Plan for success.

Social Media 34

Social Media Online Fundraising Advocacy 34

See3

OCTOBER 22, 2007

They talk about Oxfam and the HUmaneSociety’s experiences on Facebook, MySpace, YouTube and blogging and blogger outreach. 6 Jun 2008 Leave a Reply Get Tips and Best Practices Sign up below to get our newsletters highlighting the latest in online marketing and communications for nonprofits.

America 40

America Social Media Myspace Second Life 40

Care2

JUNE 1, 2009

nonprofits in 2008. Will it someday play a useful role in engaging nonprofit members or donors in the work of the causes they support? Now lets get to work in developing the strategies and creating the integration that will lessen our impact on the environment, engage our supporters and raise more money! Think about it.

Mail 47

Mail Social Media Online Advocacy 47

See3

MARCH 4, 2008

So part of their ability is to figure out from the blogosphere or via crowdsourcing, whatever you want to call it, what works and begin using it. While both teams spin stuff, Clinton’s team tends to be rather unsubtle in their use of spin and attack and this really does not work as well these days. … Think of it this way.

Case Study 40

Case Study Campaign Interview Web 40

See3

JANUARY 4, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 4, 2008 O-Bama, O-Bama, O-Bama Wow.

Iowa 40

Iowa Offline FAQ Newsletter 40

Care2

MARCH 13, 2009

Attendees learned how to work with specific data sets (FEC), track congressional activites using GovTrack.org , and keep tabs on state legislatures through projects like Knowledge As Power , which enables citizens of Washington State to track that activities of their state legislature. Sounds fun right? helps you keep tabs on the U.S.

Government 31

Government Social Media Open Advocacy 31

Care2

MAY 4, 2009

Enewsletters Still Work Enewsletters are still a valuable form of communications for most organizations. Senator Claire McCaskill (D-MO) recently said that “Online tools help me stay connected and get feedback from the people I work for.” April 26, 2010 | John G Copyright © 2008, Care2.com

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Social Media Online Communication Media 76

Care2

APRIL 20, 2009

MoveOn.org Compelling Subject Line "It Worked To Start A War" Attention Grabbing Opening Line "It worked to start a war. Will it work to kill clean energy?" ” After you take action, you get sent to a landing page that asks you to share your own experience with having (or not having) Paid Sick Days.

Action 28

Action Social Media Online Advocacy 28

Care2

NOVEMBER 6, 2006

If you think your voting experience is meaningless, think again. The site is intended to "make sure that any voter who experiences a problem at the polls has a way to tell their story and get help." " Basically how it works, is that the VoterStory widget can be placed on any Web site. All rights reserved.

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Chad Social Media Advocacy Poll 28