Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. And then circle back and tell us about your experience here on Frogloop! January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

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Newsletter Social Media Advocacy Tips 51

Care2

MARCH 23, 2009

If they do match up, good job, but they can still help you shape your content and provide a better user experience once visitors come to your site from their search results. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com If not, try editing your content to focus on the keywords that are important to you.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

FEBRUARY 20, 2009

We would love to hear about your experiences. February 20, 2009 | David Morton Copyright © 2008, Care2.com For more information about the First Friday Five campaign in Chattanooga, TN, check out Adriennes blog. Have you used Twitter to raise small donations for your nonprofit? of Chattanooga. All rights reserved.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JANUARY 6, 2009

In my experience different views and insuring that they are in alignment with the goal of the website is critical. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com As commented on before the data is not necessarily the issue as opposed to how to look at it and what you want to look for. So is flexibility.

Analytics 54

Analytics Google Social Media Websites 54

Care2

APRIL 22, 2009

Elana Wolowitz (EW): Im pretty sure we started in May or June of 2008. But mostly I just wanted to try something new and experiment -- throw something at the wall to see if it stuck. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Deanna Zandt (DZ): How long have you been on Twitter?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MAY 31, 2007

Through this experience, Americans now realize not only that they cannot take their parks for granted, but how powerful they can be within our democracy when they have a consensus opinion and take action. May 31, 2007 | Amien Copyright © 2008, Care2.com Thanks for the info! com , Inc.

National 28

National Social Media Service Advocacy 28

Care2

JUNE 22, 2007

Everyone will agree that in places where there is a lot of text to read it is important to make the experience as comfortable as possible. Copyright © 2008, Care2.com Just such a place is a webpage or email newsletter. Two important aspects affecting readability are line spacing and contrast. All rights reserved.

Comment 31

Comment Social Media Advocacy email 31

Care2

OCTOBER 18, 2007

Precept Ministries won the “Best Web Site” prize for having an excellent homepage and for effectively using pathway design to drive different audience experiences. Copyright © 2008, Care2.com Baghat also praised four nonprofit organizations that did not win, but which deserved “Notable Mentions.”

Convio 28

Convio Award Social Media Advocacy 28

Care2

NOVEMBER 17, 2006

As Swartz states in her blog, "This is a great opportunity for community-based nonprofits, or national organizations working on regional or local projects, to be funded to experiment with online communications innovations." Copyright © 2008, Care2.com 60) Search « How can nonprofits make money off of this?

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

MARCH 13, 2009

Social Media Nonprofit Poetry Slam When: Saturday, March 14th from 5:00 pm - 6:00 pm: Room 18BCD Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Care2

JUNE 21, 2007

Ana Maria Cuenca from NGOConnect shared that in her experience visitors only read 160 words of your website before deciding whether or not its worth looking at further. Copyright © 2008, Care2.com Post these videos on your main page as a unique, interactive way to share your nonprofits message. All rights reserved.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. Now find out what it really takes and learn from their experiences.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

DECEMBER 4, 2007

But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. Copyright © 2008, Care2.com 60) Search « Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Back to Basics We’re still keeping a close eye on the performance of our campaigns, and experimenting with new topics, ads, and keywords.

Google 31

Google Grant Adwords Social Media 31

Care2

JULY 26, 2007

Hopefully others will chime in on this point with their own experiences from adventures in social networks. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this.

Social Network 74

Social Network ROI Social Media Network 74

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Copyright © 2008, Care2.com The expert presenter was the one and only Rick Christ , Managing Partner of NP Advisors.

Social Media 31

Social Media Advocacy Online Money 31

Care2

JULY 17, 2007

Hopefully others will chime in on this point with their own experiences from adventures in social networks. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this.

Social Network 74

Social Network ROI Social Media Network 74

Care2

AUGUST 16, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. July 31, 2008 | Jordan Viator Hatef, Your article is very informative, especially for new social media users like my self. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

APRIL 14, 2009

Volume of discussion isn’t a bad thing – especially if you can turn what was a negative experience into a positive. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com In the day and age of the “two-way” dialogue, staying silent isn’t an option. Use all the mobile features on your phone.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

FEBRUARY 3, 2008

Hopefully others will chime in on this point with their own experiences from adventures in social networks. April 25, 2008 | Lisa Neal I need help getting training on how to calculate ROI -- more for our client services and training programs. December 17, 2008 | social networking software Thanks for creating this.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JULY 10, 2008

I can speak from first-hand experience that we at Artez provide access to the identical set of code/tools/platform to all of our clients; some nonprofits raise millions online, and some raise $50,000. Copyright © 2008, Care2.com Same tools, different campaigns. To create a new comment, use the form below.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

OCTOBER 20, 2007

The upcoming donations API will allow organizations to deliver a completely customized donation experience. Copyright © 2008, Care2.com Leveraging our Constituent Management API organizations can build entirely custom acquisition and registration workflows. To create a new comment, use the form below. All rights reserved.

API 28

API Convio Open Social Media 28

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. Thats why we typically provide a registration module and track this info for our clients. Copyright © 2008, Care2.com The future is live.

Video 28

Video Interview Social Media Online 28

Care2

MAY 7, 2007

Did you experience any increased site traffic to HSUS as a result of your MySpace presence? Copyright © 2008, Care2.com 60) Search « Care2 in the Press: Dawn Gets Greener With Care2 | Main | New M+R Study: Online Fundraising Tactics -- What Works? To create a new comment, use the form below. All rights reserved.

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

AUGUST 7, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Mobilize your current assets Credit to the Beaconfire Wire for this one.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? Mobilize your current assets Credit to the Beaconfire Wire for this one.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

APRIL 2, 2008

Check back soon for an article covering one nonprofits account of their experience with the program. Copyright © 2008, Care2.com By modifying bids you can potentially pay less per click while still getting the same amount of traffic. After researching Google AdWords, we realized we should write a follow-up on Google Grants.

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Donor 28

Care2

FEBRUARY 3, 2009

Above all: Experiment. And once you’ve found some ads that work for your organization, keep on experimenting. Feel free to comment below on your own experiences with using Google Grants. I totally agree with this: "Above all: Experiment. February 19, 2010 | Grace Copyright © 2008, Care2.com

Google 37

Google Grant Social Media Adwords 37

Care2

FEBRUARY 3, 2009

Experiment with a closed-ended sustainer drive asking those who can to make a one year monthly commitment. As you know, raising money is a numbers game so any organization that wants to experiment with fundraising through Web 2.0 Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

JUNE 1, 2009

nonprofits in 2008. The argument was that those for whom the Depression and World War II and its aftermath were formative experiences were the backbone of direct mail fundraising, and that they were dying off, never to be matched by their juniors. April 28, 2010 | Shane Andrews Copyright © 2008, Care2.com

Mail 47

Mail Social Media Online Advocacy 47

Care2

MAY 4, 2009

Really good communications still centers on creating a need or fulfilling a psychological/social/emotional need and this is what makes for a fulfilling user experience. April 26, 2010 | John G Copyright © 2008, Care2.com All you have to do is register and sign up and have others vote for you. Spread the word please.

Social Media 76

Social Media Online Communication Media 76

Care2

MARCH 13, 2009

Some Experiments of Civic Participation Whitehouse 2 : Were imagining how the White House might work if it was run completely democratically by thousands of people on the internet. March 19, 2009 | Kristin Wolff Copyright © 2008, Care2.com said Greg Elin of the Sunlight Foundation. Thanks so much. All rights reserved.

Government 31

Government Social Media Open Advocacy 31

Care2

APRIL 20, 2009

” After you take action, you get sent to a landing page that asks you to share your own experience with having (or not having) Paid Sick Days. April 20, 2009 | Garth Moore Copyright © 2008, Care2.com We can change this! Tell your Congressperson to co-sponsor the Healthy Families Act.” All rights reserved.

Action 28

Action Social Media Online Advocacy 28

Care2

NOVEMBER 6, 2006

If you think your voting experience is meaningless, think again. The site is intended to "make sure that any voter who experiences a problem at the polls has a way to tell their story and get help." If words arent enough for you to express your voting experience, you might want to turn to YouthNoise.

Chad 28

Chad Social Media Advocacy Poll 28