Care2

APRIL 16, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

60) Search « Convio Online Marketing Nonprofit Benchmarks Released | Main | LOLseals: Flickr API Contest Gets HSUS Over 3,000 Entries » Tuesday Mar 25 2008 Whats an Email Address Worth? Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MAY 8, 2009

30% have built one or more in-house social networks, with 86% hosting communities of 10,000 people. Reader Comments (3) I definitely agree. People think that by creating their own social media site that everyone will just flock to them. By joining already established groups you can target a lot more people fairly quickly.

Social Media 41

Social Media Studies Facebook Raise 41

Care2

FEBRUARY 25, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JUNE 30, 2009

“These are the people who only want to know about our work on healthcare.”) But going into lengthy, technical, inside baseball detail about an urgent issue is not the way to win friends and influence people. People are interested in stories – stories that offer drama, emotion, and human connection.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. ROI = (gain from investment - cost of investment)/(cost of investment).

Social Network 74

Social Network ROI Social Media Network 74

ASU Lodestar Center

APRIL 13, 2011

Numbers from more recent studies, like the 2008 Report on Charitable Confidence by the Brookings Institution, show that public confidence in the sector has risen somewhat since then, but is still disturbingly low—and projected to stay that way. Making Philanthropy a Lifestyle, 365 Days a Year Research Friday: Why Do People Stop Giving?

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Care2

JUNE 13, 2009

Marlow looked at how often people clicked on their friends news or photos, how often they communicated, etc. The BusinessWeek article goes onto say that “by focusing campaigns on people who interact with each other (aka behavioral targeting), theyll likely get better results.” Guess what the results were? ” Agreed!

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. ROI = (gain from investment - cost of investment)/(cost of investment).

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 16, 2008

Ramya Raghavan: I would definitely encourage any 501c3 U.S.-based This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. The more viewcounts your videos receive the more people you are exposing to your cause and message. com , Inc.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Ramya Raghavan: I would definitely encourage any 501c3 U.S.-based This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. The more viewcounts your videos receive the more people you are exposing to your cause and message. com , Inc.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

SEPTEMBER 18, 2007

Point readers back to your website: Definitely provide a link, but also provide a reason. And as with all marketing ploys, at the end of the day, people buy from people, not companies. April 30, 2006 | Neal Gorenflo Ive heard that a SHORT survey, to engage people may also be effective (rather than an action)?

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

AUGUST 7, 2007

The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. The Data What kind of results are people seeing to date? Advertise it on your website as a cool, new way for people to donate and assist your organization. ," "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

DECEMBER 4, 2007

People definitely saw the URL in the local press and on local media websites and responded. Copyright © 2008, Care2.com The rest is history, but in the next few weeks, the story was in several local newspapers and blogs. To create a new comment, use the form below. All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

APRIL 26, 2007

This is especially true when, unlike a PC or a mailbox, people carry them around “like their keys and their wallet,” Katrin said—you can literally put your message into someone’s pocket. Katrin May 2, 2007 | Katrin Copyright © 2008, Care2.com Happy texting! All rights reserved.

Social Media 31

Social Media Mobile Advocacy Online 31

Care2

FEBRUARY 7, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.” However, our Google ads offer us a way around that. And we’ll keep trying new things and seeing what works.

Google 31

Google Grant Adwords Social Media 31

Care2

AUGUST 12, 2007

Let’s consider some of the implications of increased mobile social networking to online communications and advocacy: 1) We have to expand our definition of “on-line.” Business people, for example, now read more of their e-mail on their mobile devices than on their computers. ” Whereas Web 1.0 2) Make it simple.

Social Network 28

Social Network Mobile Social Media Network 28

Care2

JULY 24, 2007

The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. The Data What kind of results are people seeing to date? Advertise it on your website as a cool, new way for people to donate and assist your organization. ," "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MAY 29, 2009

billion in 2008 to $29.8 Furthermore, many people view direct mail as “junk mail.” Receive monthly updates 14 Comments | by Share Article in Direct Mail , Online Fundraising Reader Comments (14) This is a very interesting article and your points are definitely valid. billion in 2013. Giving on social media sites.

Mail 34

Mail Social Media Advocacy Online 34

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. You want people to look at your profile and think, "Gee, theres an organization I could give my hard-earned money to."

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. You want people to look at your profile and think, "Gee, theres an organization I could give my hard-earned money to."

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

JULY 2, 2009

According to Omniture, over 200 million searches are conducted every single day and 78% of people trust recommendations by peers. Do you want to track how many people are clicking and sharing your links or updates? Do you want to track how many people are signing your petitions after visiting your site? To some extend anyway.

Social Media 70

Social Media Track Media Tools 70

Care2

MAY 27, 2009

Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack Obama. I will definitely share this with others! Carol June 4, 2009 | Carol Guidi Copyright © 2008, Care2.com May 27, 2009 | Mark Horoszowski Thanks for the great summary of our session, Heather!

Social Media 59

Social Media ROI Media Social 59

Care2

APRIL 16, 2008

Seriously, I try to live life without any regrets, but I definitely have a long list of mistakes I made and things I wish I had been able to do more effectively. March 13, 2008 | Carie Wow! November 5, 2008 | pavlo Copyright © 2008, Care2.com How much time do we have? Online social networks in general?

Social Media 28

Social Media Advocacy Interview Online 28

Care2

MARCH 4, 2008

Seriously, I try to live life without any regrets, but I definitely have a long list of mistakes I made and things I wish I had been able to do more effectively. March 13, 2008 | Carie Wow! November 5, 2008 | pavlo Copyright © 2008, Care2.com How much time do we have? Online social networks in general?

Social Media 28

Social Media Advocacy Interview Online 28

Care2

MAY 4, 2009

Katie Harbath of DCI who joined me on the panel “Every Question I Was too Embarrassed to Ask about Technology” said that this is one of the best resources of data when you begin to search for people to build your social media community. It’s where people go to gather news, resources and discuss issues.

Social Media 76

Social Media Online Communication Media 76

See3

MARCH 4, 2008

Tobaccowala: Definitely, Obama. In 24 hours, people donated $8 million to Obama. They use the Web to support their grassroots community approach by getting people to make supportive phone calls, arrange for rides and places to stay in states where primaries are being held and more. Don’t misunderstand me.

Case Study 40

Case Study Campaign Interview Web 40

Care2

SEPTEMBER 4, 2008

For someone who grew up in an era when sources of political information were few and narrow (the newspaper, TV news) and when venues for ordinary people to speak up about politics were also few (local town halls, letters to the editor), the Dean campaign was a truly exciting revolution. Which blogs do YOU read regularly, and why?

Social Media 28

Social Media Advocacy Saudi Arabia Online 28

Care2

AUGUST 29, 2008

For someone who grew up in an era when sources of political information were few and narrow (the newspaper, TV news) and when venues for ordinary people to speak up about politics were also few (local town halls, letters to the editor), the Dean campaign was a truly exciting revolution. Which blogs do YOU read regularly, and why?

Social Media 28

Social Media Advocacy Saudi Arabia Journal 28