See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

MARCH 26, 2009

“Of course, things got a lot worse in the fourth quarter, so these trends might not hold up.” For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. “People are still giving. Charities shouldnt be afraid to keep asking. All rights reserved.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

FEBRUARY 8, 2009

Because 175+ cities around the world will be hosting Twestivals on February 12th, which bring together Twitter communities for an evening of fun and to raise $500K for charity: water , a nonprofit organization bringing clean, safe drinking water to people in developing nations. February 8, 2009 | Allyson Kapin Copyright © 2008, Care2.com

Social Media 28

Social Media Charity Raise Advocacy 28

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

See3

MAY 12, 2007

The thing that kills me, and got me writing here, is that the top ranking Michael Hoffman is an anti-Semite which is terribly ironic, and of course I will not link to him or even mention his name — may it be blotted out forever, amen — but he has all kinds of friends and foes linking to him and that raises his stock on Google.

Arkansas 40

Arkansas Google Maryland Search 40

See3

MARCH 12, 2008

What this means is that you can do more embedding YouTube into your site, allowing people to upload video to your YouTube channel from your site and having people leave comments on your site that will end up in your YouTube comments. Of course, it is not exactly free. YouTube is now a platform. It is not a white-label service.

YouTube 40

YouTube Platform Kickapps API 40

Care2

JANUARY 15, 2009

– Matt Stempeck, Americans for Campaign Reform @annedougherty : Viral=something people pass on of their own accord; its content+timing+luck; marketing helps but push too hard+thud! Or, was it because you use the product every day, were wowed by their customer service, or otherwise identify it as something other people should know about?

Social Media 28

Social Media Campaign Advocacy Online 28

Care2

FEBRUARY 25, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

FEBRUARY 13, 2008

If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. You have to try and attract new people to Facebook and your Cause. And now to the interview. How many afterwards?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

NOVEMBER 17, 2006

If you read the title of this blog and thought to yourself, "of course," you probably arent alone. Copyright © 2008, Care2.com Friday, November 17, 2006 at 11:17AM | by Jordan Wait Source: Knight Brothers 21st Century News Challenge Web site. Post a Comment | by Share Article in Misc. All rights reserved.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

FEBRUARY 7, 2009

It’s important to recognize that you will not recruit millions of new people to your organization and raise tons of money just because you have a profile on Facebook, or because your staff Twitters. It’s where people go to gather news, resources and discuss issues. Find out what people are saying about your organization.

Social Media 31

Social Media Web Advocacy Media 31

Care2

JUNE 13, 2009

Marlow looked at how often people clicked on their friends news or photos, how often they communicated, etc. The BusinessWeek article goes onto say that “by focusing campaigns on people who interact with each other (aka behavioral targeting), theyll likely get better results.” Guess what the results were? ” Agreed!

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

NOVEMBER 25, 2007

Cone , a Boston based brand strategy and communications agency, conducted a survey in 2006 to find out what influences people’s decision to support a cause. Surprisingly, celebrities were influential to only 15% of the people surveyed. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com Celebrities?

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

JULY 10, 2007

And, of course, we must listen, listen, listen and adjust our communications appropriately as we receive answers. Members are real people, looking for real relationships. Copyright © 2008, Care2.com We begin with basic questions to engage the individual – What’s your name? What’s your sign?

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

DECEMBER 4, 2007

It will be a powerful grassroots greening machine; with bloggers, writers, and volunteers all contributing to local greening efforts; and held together by the added sticky-ness of good dynamic content, great search engine optimization, and of course that Web 2.0 Copyright © 2008, Care2.com All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

AUGUST 7, 2007

A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. The Data What kind of results are people seeing to date? " "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

A couple of Care2 staff favorites, of course, include the Care2 Stickies and Petitions. The developers hope to revolutionize the way people give money, using the principles of group fundraising and social networking. The Data What kind of results are people seeing to date? " "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

SEPTEMBER 14, 2007

It has become a great resource and many people are flocking to it on a daily basis. As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course).

Consultant 31

Consultant Myspace Social Media Advocacy 31

Care2

MAY 29, 2009

billion in 2008 to $29.8 Furthermore, many people view direct mail as “junk mail.” once people realize that they can give to any nonprofit on social media sites like Change.org without providing a snail mail address (I always give my email address), the young folks will defect in mass from giving via the orgs Web site.

Mail 34

Mail Social Media Advocacy Online 34

Care2

NOVEMBER 16, 2006

It has become a great resource and many people are flocking to it on a daily basis. As Wikipedia becomes more mainstream as a reference source, there might be substantial benefits from helping ensure it frames the debate in a truly balanced manner (and presents your organization’s critical information, of course).

Consultant 31

Consultant Social Media Myspace Advocacy 31

Care2

NOVEMBER 15, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. You want people to look at your profile and think, "Gee, theres an organization I could give my hard-earned money to."

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Á la our Causes analysis awhile ago , we examined 150 nonprofit profiles on MySpace to see which functions people were using, how those features were working, and how much money their profiles were raising. You want people to look at your profile and think, "Gee, theres an organization I could give my hard-earned money to."

Social Media 28

Social Media Place Myspace Advocacy 28

ASU Lodestar Center

MAY 4, 2011

After all, people want their contributions to go to programming. A lot of people really didnt like the approach. Zooop — fast-forward to 2008: Charity Navigator gets new executive leadership in Ken Berger. Sean Stannard-Stockton likened this to McDonalds telling people not to eat junk food.

Teach 90

Teach Ratio Student Classes 90

Care2

APRIL 17, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

The survey, taken during late December of 2007 and early January of 2008, included 2,275 adults who reported donating, volunteering, or advocating on behalf of a nonprofit in the 12 months prior to taking the survey. April 16, 2008 | SocialButterfly Caitlin, Very, very interesting data. Thanks for sharing!

Social Network 28

Social Network Social Media Network Donor 28

Care2

MAY 27, 2009

Of course one of the biggest returns is brand visibility. Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack Obama. Have a lot of additional resources here: [link] and of course on my blog. Carol June 4, 2009 | Carol Guidi Copyright © 2008, Care2.com

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

“The year-end fund-raising results last month confirm what we already suspected: for most people giving is not a luxury but a natural extension of who they are,” said Mark Rovner, Founder of Sea Change Strategies. The people who really care about what you do will continue to give, but they may continue to give less.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

JUNE 1, 2009

Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? nonprofits in 2008.

Mail 47

Mail Social Media Online Advocacy 47

Care2

FEBRUARY 3, 2009

Not counting staff time, of course. We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. When your issue is in the news, start running ads on it, or tweak your existing keywords and ads to match the searches people are likely to be running.

Google 37

Google Grant Social Media Adwords 37

Care2

MAY 4, 2007

When I learned about YPAC, I thought it was pretty smart idea, of course, so I proposed a partnership to Thaddeus Ferber , Chair of YPAC, to help accelerate the online organizing that YPAC is spurring in the child advocacy sector. May 4, 2007 | Joem Copyright © 2008, Care2.com All rights reserved.

Case Study 28

Case Study Policy Advocacy Collaboration 28

Zen and the Art of Nonprofit Technology

OCTOBER 10, 2006

He says that the standard reason why people say that exclusive rights are important is that this will encourage information production and innovation: "In order to harness the efforts of individuals and firms that want to make money, we are willing to trade off some static inefficiencies to achieve dynamic efficiency.

Network 100

Network Chapter Copyright Open Source 100

See3

DECEMBER 17, 2007

The idea is to allow people to buy the gift of helping by putting a specific dollar value on certain nonprofit activities. Of course, like the Heifer heifers, these are representative gifts — they don’t actually buy that water buffalo, they are just showing you that this amount of money could buy a water buffalo.

Iowa 40

Iowa Gift Iraq Ideas 40

Care2

SEPTEMBER 4, 2008

For someone who grew up in an era when sources of political information were few and narrow (the newspaper, TV news) and when venues for ordinary people to speak up about politics were also few (local town halls, letters to the editor), the Dean campaign was a truly exciting revolution. Think how far weve come so fast.

Social Media 28

Social Media Advocacy Saudi Arabia Online 28

Care2

AUGUST 29, 2008

For someone who grew up in an era when sources of political information were few and narrow (the newspaper, TV news) and when venues for ordinary people to speak up about politics were also few (local town halls, letters to the editor), the Dean campaign was a truly exciting revolution. Think how far weve come so fast.

Social Media 28

Social Media Advocacy Saudi Arabia Journal 28